Hongcharu, B. (2008) “Rethinking Integrated Marketing Communications: Analysis of
Communication Mix Functions and a Conceptual Framework of IMC Planning Process”
Proceedings of the Academy of World Business Marketing and Management
Development Conference.  Vol. 3, No. 1 pp. 258-272. (Paper presented at the Academy of World Business Marketing and Management Development Conference. 14-17 July 2008, Rio de Janeiro, Brazil)           

Hongcharu, B. & Eiamkanchanalai, S. (2007). “Word of Mouth Marketing: A Model of Personal Interaction for Integrated Marketing Communication”. Global Business & Economics Anthology, Vol. I, December 2007. p. 399-406.  (Paper presented at the Business & Economic Society International Conference. 16-20 July, 2007. Antibes, France.)

Hongcharu, B. & Eiamkanchanalai, S. (2006). “A Conceptual Framework of Interactive Marketing: Characteristics and Processes of Interactive media in Integrated Marketing Communication”. Global Business & Economics Anthology, Vol. II, December 2006. p. 64-72.  (Paper presented at the Business & Economic Society International Conference. 15-19 July, 2006. Florence, Italy.)

Hongcharu, B. (2006).  “Transparency and Accountability of Listed Non-financial Companies in Post-crisis Thailand”.   In Sakulrat Montreevat (Ed.). Corporate Governance in Thailand. p. 1-27.  Singapore: Institute of Southeast Asian Studies.    (Paper presented at the Workshop “Corporate Governance Practices and Challenges in Post-crisis Thailand” Institute of Southeast Asian Studies, 8 October 2003, Singapore.)

Hongcharu, B. & Eiamkanchanalai, S. (2006). “Public Relations in Integrated Marketing Communication:  A Model of Strategic Public Relation Processes for Creating Sustainable Customer Relations.”  In Nicolas Papadopoulos & Cleopatra Veloutsou (Eds.). Marketing from the Trenches: Perspectives on the Road Ahead. p.51-66.  (Paper presented at the 3rd International Conference on Business, Economics, Management and Marketing.  Athens Institute for Education and Research.  16-18 June, 2005. Athens, Greece.)

Hongcharu, B. (2006).  “The Roles and Responsibilities of Board of Directors in Thailand:  Paving New Path toward Corporate Governance”. Corporate Ownership & Control. Vol.3 Issue 4, Summer 2006. p. 184-191 (Paper presented at the Third World Congress of the International Society of Business, Economic and Ethics, 14-17 July 2004, Melbourne, Australia.)

Hongcharu, B. (2004).  “Shareholder’s Responsibilities in Developing Corporate Governance in Thailand”. Paper presented at the workshop on corporate governance, European Institute for Advanced Studies in Management (EIASM), 4-5 November 2004, Brussels, Belgium.

Hongcharu, B. (2004).  “Improving Corporate Governance in Thailand: Roles of Accountants”. In Lu, Tong (Ed.).  Corporate Governance Reform: International Experience and China’s Practice. Beijing: Xin Hua Press. (Paper presented at the Second International Symposium on Corporate Governance organized by the Chinese Center for Corporate Governance (CCCG). Workshop  15-17 October 2003, Beijing China.)

Hongcharu, B. (2003).  “Educating the Public about Good Corporate Governance Practices through Marketing Public Relations and Media”.  In Conference Proceedings of the Sacred Media Conference, Global Media Ethics Session www.sacredmedia.jyu.fi (Paper presented at the Sacred Media Conference. 10-13 July 2003. Jyvaskyla, Finland.)

Hongcharu, B. (2001).  “Voluntary Approaches towards Good Corporate Governance: A Lesson from Thailand”.  In Jesus Estanislao & Guo Jiading (Eds.) Good Corporate Governance: East Asian Perspectives. Beijing: World Knowledge Press. pp. 59-71.

Hongcharu, B. & Eiamkanchanalai, S.  (May 2001).  “Cooperation among Academic Institutions, Regulators and Firms to Cultivate Corporate Governance through Marketing Communication”.  In Proceedings for the Association of Southeast Asian Institutions of Higher Learning (ASAIHL) Seminar 17-19 May 2001, Brisbane, Australia,  p. 368-378.

Leelakultanit, Orose &  B. Hongcharu (July, 2000). “Relationship Marketing in Thailand” In Proceedings for the 2000 Annual Conference of the Academy of International Business, Southeast Asia Region, Hong Kong SAR, People’s Republic of China. p.150-159.

Merchant, Hemant&B. Hongcharu (June, 2000). “Joint Venture Characteristicsacross PartnerNationality and Expected Joint Venture Performance”. Paper presented atthe Eight Pacific BasinFinance, Economics and Accounting Conference and the SecondADSGM InternationalConference. 1-2 June, 2000.Bangkok,Thailand.

Hongcharu, B. (February,1999). “An Analysis of Different Opinions on Consortia forResearch andDevelopment and Consortia for Manufacturing in New ProductDevelopment.” Journal of International Marketingand Marketing Research(Paperpresented at the annual meeting of theMidwest Association for Public Opinion Research(MAPOR), 20-22 November, 1997.Chicago,Illinois.)

Hongcharu, B.&Eiamkanchanalai. S. (July, 1998).“Global MarketingAlliancein theAirlineIndustry: Towards A Conceptual Framework” JournalofEuro-AsianManagement. Vol 4. no. 1. 45-65. (Paper presented at theconference on InternationalJoint Ventures: Euro-Asian Perspective. 15-16 June1998. AsianInstituteofTechnologyCenter,Bangkok,Thailand.)

Hongcharu, B.&Eiamkanchanalai. S. (September, 1997).“CallCenter: An Emerging Technology forManaging Customer Relations”. InProceedings for the Eighth AnnualENDEC World Conference onEntrepreneurship,LosAngeles,California. pp.14-20.

Hongcharu, B. (November,1992).The Desirability and Likelihood of Occurrence ofHigh DefinitionTelevision Technology. Paper presented at the annual meeting of theMidwest Association forPublic Opinion Research (MAPOR),Chicago,Illinois.

Hongcharu, B. (November, 1991).Public Policy Options and Collaboration for High Definition Television(HDTV) Development.Paper presented at the annual meeting of the MidwestAssociation for Public Opinion Research (MAPOR),Chicago,Illinois.
Hongcharu, B. (October, 1991).High Definition Television (HDTV): Digital Technology Towards New Horizonsin Communication. Paper presented at the annual meeting of the FloridaCommunication Association,VeroBeach,Florida.

Hongcharu, B. (November, 1990).Characteristics of Research on Sex-role Stereotyping andTelevision.Paper presented at the annual meeting of the SpeechCommunication Association,Chicago,Illinois.
Hongcharu, B. (June, 1990). International Cooperation for a SingleWorld Production Standard of High Definition Television. Paper presented at the annual meeting of theInternational Communication Association,Dublin,Ireland.

Hongcharu, B. (August, 1989).High Definition Television: A New Challenge for TelecommunicationPolicy. Paper presented at theannual meeting of the Association for Education in Journalism and MassCommunication,Washington,D.C.