Perceived Travel Risk Influence Tourist’s Revisit Intention? A Case of Torrential Rainfall in Kedarnath, Uttarakhand, India
Arun Kumar Kaushik, Indian Institute of Technology Roorkee
Amit Kumar Agrawal, Indian Institute of Technology Roorkee
Zillur Rahman, Indian Institute of Technology Roorkee

Despite the significance of perceived travel risk, relatively a few studies address how perceived travel risks influence the revisit intentions of tourists. The present study draws new insights by investigating the effects of perceived travel risks on revisiting intentions of the 374 tourists visiting Uttarakhand, India during July 2013 to September 2013 just after Kedarnath incident. Data were gathered through a survey instrument with the aid of some researchers. As a consequence of the subject field, various risk dimensions seriously affecting revisit intentions of tourists were identified and described in this composition. Several managerial implications concerning the management of risk perceptions are discussed. The article ends with the conclusion and future research directions.

Investigation of the Thai Medical Tourism Value Chain: Its Stakeholders and the Use of IT
Laddawan Kaewkitipong, Thammasat University

Medical tourism is an emerging sector of which little is known. This research sets to investigate the industry. It attempts to 1) identify key stakeholders in the Thai medical tourism industry value chain and 2) pinpoint key activities, data, and information necessary for efficient collaboration and networking within the medical tourism industry value chain. In-depth interviews and focus group will be conducted with stakeholders in the industry to gain thorough understandings and insights into the industry. By having a clearer picture of the Thai medical tourism value chain, this research helps identify value-added and non value-added activities and provide strategies which help streamline the industry, particularly on collaboration and networking among the key stakeholders in the industry.

A Study of Online Taxi Service in Bangkok, Thailand and Customer Satisfaction Factors
Worrawee Thavornreungrat, Assumption University
Gloria Chavez, Assumption University

The purpose of this research is to identify the factors that affect customer satisfaction to the use of online taxi service in Bangkok, Thailand for responding to the online taxi providers, which is rapidly increasing due to the changes in technology and lifestyle. This research has applied a questionnaire distribution to 385 target populations who currently use online taxi service for testing and finding the relationship between service fee, perceived ease of use of application, perceived security of online payment, service quality, and customer satisfaction. The result shows that significant factors, which are service fee and service quality, have a strong relationship with customer satisfaction. Also, the perceived ease of using the application and perceived security of online payment are moderate relationship with customer satisfaction.