Room: 407

Time: 10:45–12:15
Session Chair: Chairat Hiranyavasit, NIDA Business School

Organizational Culture and Firm Performance: A Comparative Study between Local and Foreign Companies
Vo Thi Quy, International University - Vietnam National University
This study investigated the relationship between organizational culture, job satisfaction, and firm performance in local companies and foreign companies located in Ho Chi Minh City. Multifactor Culture Questionnaire, Firm Performance Index, Job Satisfaction Survey were used. 427 valid questionnaires were collected with 246 foreign respondents and 181 respondents from local companies. The results showed that both supportive culture and innovative culture have a significant positive impact on job satisfaction and firm performance. There is a positive relationship between job satisfaction and firm performance, and no difference between local and foreign companies in terms of innovative culture. Supportive culture dominates in foreign firms, and bureaucratic culture dominates in local firms. To improve job satisfaction and firm performance managers should emphasizes positive supportive and innovative cultures.

Internal Communication and Employee Engagement in Vietnamese Media Organizations
Hoang Phuong, The University of Social Sciences and Humanities
In the new era of technology, media organizations have been experiencing an extreme influence from the existence of the Internet and are bearing a highly competitive scenario. Developing a proficient workforce is ultimately important to take the organizations to greater heights. The scope of the study is the impact of internal communication at organizational level on facilitating employee engagement is measured in the Vietnamese media organizations. The data was collected from 200 staffs in this sector. This study has a practical implication for the media sector at large and has revealed a connection between internal organizational communication and employee engagement. It has unraveled the dimensions of internal organizational communication which need to be focused for enhancing vigor, dedication and absorption of employees.

Innovation for Sustainability in the Automobile Industry - A Case of the BMW Group
Chairat Hiranyavasit, NIDA Business School
In recent year, there has been significant discussion in the business, academic, and popular press about corporate sustainability. This paper reviews the concepts of corporate sustainability, addresses key drivers that force automobile corporations to compete on innovations toward sustainability, and explores the BMW Group, a leading automotive manufacturer, on how it strategically pursues innovation and management of sustainability.

Improving Job Satisfaction: The Case of ADGC (Al Dakhnan Group of Companies) Non-Arab Employees in Kuwait
Josh Gallardo Bundalian, The Mall Group, Co. Ltd.
In view of globalization, businesses today get involved through many ways like labor offshore - manpower outsourcing. Engaging in massive labor outsourcing engenders uncertainties including job satisfaction which is knitted together with cultural diversity. This study examined the level of job satisfaction of the frontline employees of a company in the State of Kuwait, hereafter discovered that remuneration alone cannot make employees satisfied to their job. The researcher recognized that this study will educate the employees on the existing system and how Arab superiors officiate the workplace. It would also provide the company management the useful tools to devise a concrete action plan in addressing issues of job satisfaction holistically. Equally important, the result of this study would aid the company in framing a written company policy handbook which plays vital role in managing employee diversity effectively thus creates satisfied employees.