Room: 508

Time: 10:45 - 12:15
Chair: Danuvasin Charoen, NIDA Business School

Action Research in Business and Management
Danuvasin Charoen, NIDA Business School
This paper discusses the characteristics of action research, its scientific merits, the process of action research, the elements of action research, how action research can be conducted, the role of the researcher in action research, and examples of action research in business, management, and information systems. The findings from the literature indicate that most action research conducted in business and management follows a five-step model, including problem diagnosis, action planning, intervention, evaluation, and the specification of learning outcomes. Action research can solve a companyโ€™s problems while generating new theory or confirming existing theory. The paper concludes that action research can enhance the practical relevance of business and management research.

Perceived Value and Transportation Preferences: A Study of Ride-Hailing Transportation in Jakarta (Paper withdrawn / presentation cancelled)
Alexander Wollenberg, St. George's University
Lidia Waty, Bina Nusantara University
The article examines the effectiveness of promotion on repurchase intention through by perceived value and transportation mode preferences. The method of analysis of this research is structural equation modeling (SEM) based on cluster sampling in Jakarta. The findings of this research are: price promotion and other 7Ps marketing mix elements have significant direct effect on perceived value. The strong factors among those are price-promotion and process factor. The perceived value has significant direct effect on transportation mode preferences and subsequently to the repurchase intention. However, price promotion and other 7Ps marketing mix elements do not have significant direct effect on transportation mode preferences with regard to public motorcycles (ojek).