Room: 403

Time: 14:15–15:45
Chair: Nittaya Wongtada, NIDA Business School

Neuroscience Tools in Social Science Literature
Nittaya Wongtada, NIDA Business School
Tanikan Pipitwanichakarn, NIDA Business School
This article reviews the existing studies to assess the neuroscience tools in the field of social science. Based on thirteen experimental studies, we revealed that the ActiveTwo, Hydrocel Geodesic Sensor Net, and EPOC are the most popular EEG in this field. Moreover, we compare these EEGs by investigating several factors (for example, appearance, number of electrodes, usage). Finally, based on the findings, we provide recommendations on the investment in EEG, suggesting that the EPOC is the most appropriate for beginners, especially when conducting non-complicated research, such gaming, while ActiveTwo is suitable for medium to high experienced researchers.

Neuroscience in Finance: A Survey
Kridsda Nimmanunta, NIDA Business School
Pimjuta Nimmpirat, Chulalongkorn University
This article reviews the literature on neuroscience-finance. A number of tools and methodologies used in neuroscience to study financial decision making have been covered from the past to the present. Key results are highlighted and possible future directions for research are also identified.

Neuroscience Research in Consumer Behaviors and Decision Making
Donyaprueth Krairit, NIDA Business School
In recent years, the research in Neuroscience has been used in several research in consumer perceptions and behaviors as an alternative tool to understand the consumers better. There have been many studies that extends the use of different tools in neuroscience and combined them into different contexts of human, and not just consumers, behaviors. This study aims to explore the field of neuroscience from the aspect of consumer decision and behaviors and to review literature related to these two fields.