Office Hours : Tue 13.00-16.00, Thu 13.00-16.00

Email : bhongcharu@hotmail.com

Tel. : 02-727-3930

ACADEMIC POSITIONS

Siripattana Continuing Education Center (Director)

National Institute of Development Administration, January 2022 to the present

NIDA Business School         

National Institute of Development Administration, 1996 to the present

• Director, International Accreditation: AACSB, April 2013 to September 2021
• Dean, 2010 to April 2013
• Implementing director and writer for NIDA Business School’s project to achieve the Association to Advance Collegiate Schools of Business (AACSB)’s accreditation, 28 October 2008 to 15 November 2012
• Associate Dean, Academic Affairs, 2004 to 2010
• Regular MBA Program Committee Member, 1998 – 2005
• Committee of the Top Advertising Contest of Thailand (TACT) Awards, 1999-2006
• Continuing Education Committee Member, 1997- 2005
• Associate Dean, Planning and Development, 1999 to 2001
• Director, International MBA Program in Asia-Pacific Business, 1999 to 2001           
• Director, Regular MBA Program, 1999 to 2001, 2004-2005
• Chairman, Organizing Committee of the 23rd Top Advertising Contest of Thailand (TACT) Awards, 1998-1999
• Faculty Senate Member, 1997- 1999
• Executive MBA Program Committee Member, 1997-1998

S.I. Newhouse School of Public Communications, Syracuse University

• Graduate Program Committee Member, 1991
• Doctoral Student Representative, 1991         
• Curriculum Committee Member, 1988

EXECUTIVE BOARD MEMBERS

Christian University of Thailand, June 2021 to the present

• Chair of the University Council

World Vision International, November 2022 onwards

• Board member

World Vision Foundation of Thailand, July 2011 to May 2020; May 2021 to the present

• Chairman of the Board, May 2022 onwards
• Chairman of the Strategy and Church Relations Subcommittee, November 2012 to May 2020
• Chairman of the Strategy and Stewardship Subcommittee,  May 2021 to May 2022

Payap University, Chiang Mai, Thailand, July 2013 to June 2017

The Education Ministry, Church of Christ of Thailand Foundation, 2015 to 2019

National Institute of Development Administration, 2010 to 2012

PROFESSIONAL  EXPERIENCE

Business Education Quality Assurance

 AACSB Mentor,

• Graduate School of Business, Universiti Kabangsaan Malaysia, 2013 to 2017.
• Binus Business School, Bina Nusantara University, Indonesia.  2014 to 2018.
• Economics and Management School, Wuhan University, China, 2015 to 2018

Initial Accreditation Committee (IAC) IAC-Z committee member, Association to Advance the Collegiate Schools of Business.  July 2016- July 2019.

Co-facilitator. AACSB-Business Accreditation Seminar (BAS) 2015 to the present.

Co-facilitator, AACSB-Impact Forum, Hong Kong, China, May 2018

 Invited presenter, a panel discussion on Successful Strategies for Achieving Initial AACSB Accreditation.  AACSB’s Asia Pacific Annual Conference. 23-25 May 2013. Chinese University of Hong Kong, Hong Kong, China. 

 Invited presenter, a panel discussion on Quality Assurance in Asia Pacific.  AACSB’s        Asia Pacific Annual Conference. 23-25 May 2012. Tsinghua University School of         Economics and Management.  Beijing, China. 

Peer-reviewed team member, European Quality Improvement System (EQUIS) for Thammasat Business School’s assessment.  27-29 March 2012.  Thammasat University, Bangkok, Thailand

Corporate Governance

• Invited speaker and commentator, Bridging he Future: Strategy Execution and Governance for Breakthrough in the Next Decade.  2010 Palladium Asia Pacific Summit & Hall of Fame for Executing Strategy Awards. 21-23 September 2010, Sofitel Philippine Plaza, Pasay City, Philippines
• Invited Participant, Global Best Practices for Local Breakthroughs and Transformations, Public Goveranance Forum 2010, 24-26 March 2010.
• Invited Speaker. APEC Anti-Corruption and Transparency Seminar. Bangkok, Thailand 30 June and 1 July 2009.
• Regional facilitator for the Working Session of the Fellows of the Institute of Corporate Directors.  Puerto Princesa, Philippines, 19-21 November 2008
• Invited Speaker, Leadership Forum, Philippine Military Academy arranged by Institute of Solidarity in Asia.  Baguio, Philippines, 14-15 June, 2007
• International Observer,  Public Governance System: Technical Training for Dream Cities 3, Institute of Solidarity in Asia, Manila, Philippines, 17-18 April, 2006.
• Invited Speaker, ICD Working Session on “Improving Philippine Corporate Governance Practices: Working in a Difficult Environment”, Institute of Corporate Directors, Manila, Philippines, 16 November, 2005
• Invited Speaker, The Second International Symposium on Corporate Governance by Chinese Center for Corporate Governance (CCCG), Institute of World Economics and Politics of Chinese Academy of Social Sciences, Beijing, China, 15-17 October 2003.
• Invited paper writer, Workshop on Corporate Governance Practices in Post-Crisis Thailand.  Institute of Southeast Asian Studies, Singapore, 8 October, 2003.
• Inivited working committee member,  Open Conference on Cooperation with Responsible Citizenship and Corporate Governance of the IDEA.net.  Makati Shangri-la Hotel, Manila, Philippines, 25-27 May 2003
• Invited Speaker,  Corporate Governance Reform in Asia: Experiences and Prospects,  Yonsei University, Seoul, Korea.  23-25 January, 2003
• Invited Participant, The Ethics of Genetically Modified Organisms (GMO), Pontifical University of the Holy Cross, Rome, Italy, 6-7 October 2002
• Invited participant,  Director Education Program, sponsored by the Global Corporate Governance Forum of the World Bank and OECD at the International Institute for Corporate Governance, Yale University, New Haven, Connecticut, USA, 14-23 July 2002
• Working Committee Member, Corporate Governance Scorecard meeting, Institute of Directors in East Asia Network (IDEA.net), Hong Kong, China, 14-16 April 2002
• Thai Delegate, Pacific Economic Cooperation Council (PECC) General Meeting, Hong Kong, China, November 28-30, 2001
• Invited Speaker, Consultative Meeting on Corporate Governance, Beijing, China, May 10-12, 2001.
• Chair, Fourth Plenary Session: The Role of Institute of Directors in Promoting Improved Corporate Governance,  Open Conference Towards a Market-Preferred Corporate Governance Framework for East Asia, Mactan, Cebu, Philippines, November 9-11, 2000.
• National Consultant,  2000. Corporate Governance in Thailand, November 2000  A corporate governance initiative project was under the administrative supervision of the United Nations Office of Project Service (UNOPS) and the technical  supervision of the United Nations Development Program (UNDP), Malaysia.  A seminar on this topic was held in Bangkok on November 16, 2000 with inviting participants from both public and private sectors.   This study was presented in Kuala Lumpur, Malaysia during November 20-21, 2000.
• Invited participant as Thai representative of PARNET to the 2000 annual conference of the National Association of Corporate Directors (NACD), Washington, D.C., October 15-17, 2000.
• Invited participant,  Asia Development Forum. East Asia: From Crisis to Opportunity.               Grand Copthorne Waterfront Hotel, Singapore, 5-8 June 2000.
• Core group member,  Peer Assistance & Review Network (PARNET) core group meeting on Corporate Governance, Manila, Philippines, May 27-29, 2000
• Working group member, Peer Assistance & Review Network (PARNET) of the Pacific Economic Cooperation Council (PECC), World Bank and Asian Development Bank (ADB) Planning Meeting on Corporate Governance, ADB Headquarters/EDSA Shangri-la Hotel, Mandaluyong City, Philippines, February 18-19, 2000
• Lead Intervenor, “Networking for Strategic Management and Corporate Governance in  the APEC Region”.  Pacific Economic Cooperation Council (PECC) General Meeting,  Manila, Philippines, 21-23 October, 1999

BUSINESS EXPERIENCES

• Managing Director and Owner, 2012-the present

              Pouykey Service Limited Partnership

        Managing a family business involving property development and automobile repair   services.

•  Consultant, 1997-1998

               Tennessee Associates International Inc.

        Conducted focus group interviews with more than 300 employees of Petroleum Authority of Thailand (PTT) in an effort to develop the Integrated Management and Leadership Development System (IMLDS) for the human resource system of PTT. 

•  Design Team Member, 1996

               Shinawatra Telewiz Company Limited

        Participated in High Performance Organization (HPO), a business process improvement program arranged by Tennessee Associates International Inc. to improve marketing and sales processes of Shinawatra Telewiz Co. Ltd, a marketing arm of the Shinawatra                   Group.

• Product Development Manager, 1996

              Shinawatra Computer and Communications Public Company Limited

            Responsible for end user product sales of  non-mobile telephone products which include Direct-to-Home (DTH) Satellite broadcasting equipment  and other new communicationsproducts.

• Business Development Specialist, 1995-1996

              International Broadcasting Corporation Public Company Limited

            Initiated a home shopping program “Cable Home Shop”.  Conducted feasibility studies for bidding for Channel 12 and the second UHF stations.  Participated in a public hearing by the Department of Public Relations to launch free satellite television stations and the                      policy to allow advertisements on pay television.  Reviewed a plan to install MultiCipher              UHF decoders for descrambling MMDS signals.

• Investment Analyst, 1993-1995

              Morgan Grenfell Asia Securities (HK) Ltd. (currently Deutsch Morgan Grenfell)

              Smith New Court Far East Ltd. (currently Merrill Lynch)

            Visited companies listed in the Stock Exchange of Thailand.  Analyzed and forecast their financial performances.  Sectors specializing included:  Petrochemical, Commerce, Entertainment and Recreation, Foods and Beverages, Health Care Services, Household Products and Printing & Publishing.

EDUCATION

Ph.D. Mass Communications, 1992  S.I. Newhouse School of Public Communications Syracuse University Dissertation topic: "High Definition Television (HDTV): A Model of Collaboration for Defining Telecommunications Policy Options"

M.A. Administrative Studies, 1986 Center for International Studies Ohio University, Athens, Ohio.

Grad. Dip. Thai and English Translation, 1985 Graduate School, Chulalongkorn University

B.A. (First Class Honors), English, 1984 Chulalongkorn University, Bangkok, Thailand.

TEACHING EXPERIENCE

Graduate School of Business Administration, 
National Institute of Development Administration, 1996-present 
“Marketing Management”
“Marketing Communication”
“Information Technology and Management”

Joint Doctoral Program of Business Administration
National Institute of Development Administration, Chulalongkorn University and Thammasat University, 1998-2010 

“Marketing Theory and Practice”

S.I. Newhouse School of Public Communications, Syracuse University, 1987-1992 
"Advertising Research" 
"Telecommunications Management"
"Cable Television & Broadband Communications" 
"TV-Radio-Film Criticism"
"Broadcasting & Public Interest"

Retailing Program, College for Human Development, Syracuse University, 1989-1990 
"Retailing Fundamental"
"Retail Sales Management"
"Senior Project in Retailing"

TEXTBOOK

Hongcharu, B. (2018). Marketing Communications: Interacting with Customers and Building Strong Brands. Bangkok: Aekpimthai Publishing.

Hongcharu, B. (2018).  The Research Notes:  Understanding How to Conduct Conceptual Experimental Research in Marketing Communications. Samut Prakan: DKprinting.

Hongcharu, B. (2000).  Essentials of Marketing Communications. 152 pages

PROFESSIONAL PAPERS

35. Hongcharu, B. (2019).  Effects of Message Variation and Communication Tools Choices on Consumer Research.  Global Business Review, Vol. 20 No. 1, 42-56 (Paper presented at the Business, Economics, Social Science and Humanities BESSH-2016. Casablanca, Morocco, July 30-31, 2016).

34. Hongcharu, B. (2018). The Influences of Corporate’s Message Appeal and Electronic Word of Mouth on Consumer Response. NIDA Business Journal. Vol 22 (May), 130-151. (Paper presented at the International Institute of Social and Economic Sciences Conference, Tel Aviv, Israel. March 7-11, 2017).

33. Hongcharu, B. (2017).  Content Recall in Marketing Communications: A Study of Communication Tools and Message Strategies. International Journal of Business and Management Science. Vol. 7 No. 1, 35-48  (Paper presented at the the 3^rd International Conference on Emerging Research Trends in Social Sciences, Humanities, Management and Business Studies (ERTSHMB) Amman, Jordan, December 19-20, 2016).

32. Hongcharu, B. & Eiamkanchanalai, S. (2015).  Strengthening Brand Presence and Creating Brand Relationships in the Society through Integrated Marketing Communications. International Journal of Economics Research. Vol. 12 No. 4. 1307-1318.

31. Hongcharu, B. (2015).  A Model of Social Interactivity through Internet-based Technologies:  Implications for Marketing Communications. International Journal of Applied Business and Economics Research. Vol. 13 No. 1. 67-82 (Paper presented at the International Institute of Social and Economic Sciences Conference, Dubrovnik, Croatia. June 24-26, 2014).

30. Hongcharu, B. (2012).  Factors influencing customer interactions in social media marketing. International Academic Research Journal of Business and Management Vol 1, No.3. 11-23. (Paper presented at the International Institute of Social and                                      Economic Sciences Conference, Dubrovnik, Croatia. June 24-26, 2012).

29. Leelakulthanit, O. & Hongcharu, B. (2012). “Perceived customer value regarding eco- cars” Journal of Global Business Management.. Vol. 8 No. 1. 74-79.

28. Hongcharu, B. (2011). Instantaneous marketing: An analysis of processes to make a connection with customers through new communications technologies. International Journal of Management & Information Systems. Vol. 15, No. 4. 113-122.(Paper presented at the 2011 Barcelona European Business & Economics Conference, 
Barcelona, Spain. June 6-9, 2011. (Best Paper)

27. Leelakulthanit, O. & Hongcharu, B. (2011). “Factors that affect customer satisfaction: Evidence from the Thailand mobile cellular network industry” International Journal of Management and Marketing Research. Vol. 4 No. 2. 67-76.

26. Leelakulthanit, O. & Hongcharu, B. (2011). “Marketing For Life In The Economic Recession Time”. International Business & Economics Research Journal. Vol. 10, no. 4. 57-66.

25. Leelakulthanit, O. & Hongcharu, B. (2011). The Determinants of Brand Loyalty in the Online and Offline Banking Sectors. Journal of Global Business Management. Vol. 7 No. 1 April 2011, 83-95.

24. Hongcharu, B. (2010). “A Model of Public Relations Processes for Persuasion: Implications for Integrated Marketing Communications in the Internet Era.” Advances in Business-Related Scientific Research Journal. Vol 1., No. 2. P. 145-155. (Proceedings of the 2010 Advances in Business-Related Scientific Research Conference. Paper presented at the Advances in Business-Related Scientific Research Conference. 8-10 September 2010. Olbia (Sardinia), Italy).

23. Hongcharu, B. & Eiamkanchanalai, S. (2009). “A Comparative Study of Traditional Mass Media, the Internet and Mobile Phones for Integrated Marketing Communications: Implications for New Opportunities in Building Brands and Creating Customer Relations”. Journal of Business and Economics Research. Vol. 7, No.12 (December 2009). P. 31-40. (Proceedings of the 2009 European Applied Business Research
Conference. Paper presented at the European Applied Business Research Conference. 8-11 June, 2009. Prague, Czech Republic). (Best Paper)

22. Hongcharu, B. (2008) “Rethinking Integrated Marketing Communications: Analysis of
Communication Mix Functions and a Conceptual Framework of IMC Planning Process”
Proceedings of the Academy of World Business Marketing and Management
Development Conference. Vol. 3, No. 1 pp. 258-272. (Paper presented at the Academy of World Business Marketing and Management Development Conference. 14-17 July 2008, Rio de Janeiro, Brazil)

21. Hongcharu, B. & Eiamkanchanalai, S. (2007). “Word of Mouth Marketing: A Model of Personal Interaction for Integrated Marketing Communication”. Global Business & Economics Anthology, Vol. I, December 2007. p. 399-406. (Paper presented at the Business & Economic Society International Conference. 16-20 July, 2007. Antibes, France.)

20. Hongcharu, B. & Eiamkanchanalai, S. (2006). “A Conceptual Framework of Interactive Marketing: Characteristics and Processes of Interactive media in Integrated Marketing Communication”. Global Business & Economics Anthology, Vol. II, December 2006. p. 64-72. (Paper presented at the Business & Economic Society International Conference. 15-19 July, 2006. Florence, Italy.)

19. Hongcharu, B. (2006). “Transparency and Accountability of Listed Non-financial Companies in Post-crisis Thailand”. In Sakulrat Montreevat (Ed.). Corporate Governance in Thailand. p. 1-27. Singapore: Institute of Southeast Asian Studies. (Paper presented at the Workshop “Corporate Governance Practices and Challenges in Post-crisis Thailand” Institute of Southeast Asian Studies, 8 October 2003, Singapore.)

18. Hongcharu, B. & Eiamkanchanalai, S. (2006). “Public Relations in Integrated Marketing Communication: A Model of Strategic Public Relation Processes for Creating Sustainable Customer Relations.” In Nicolas Papadopoulos & Cleopatra Veloutsou (Eds.). Marketing from the Trenches: Perspectives on the Road Ahead. p.51-66. (Paper presented at the 3rd International Conference on Business, Economics, Management and Marketing. Athens Institute for Education and Research. 16-18 June, 2005. Athens, Greece.)

17. Hongcharu, B. (2006). “The Roles and Responsibilities of Board of Directors in Thailand: Paving New Path toward Corporate Governance”. Corporate Ownership & Control. Vol.3 Issue 4, Summer 2006. p. 184-191 (Paper presented at the Third World Congress of the International Society of Business, Economic and Ethics, 14-17 July 2004, Melbourne, Australia.)

16. Hongcharu, B. (2004). “Shareholder’s Responsibilities in Developing Corporate Governance in Thailand”. Paper presented at the workshop on corporate governance, European Institute for Advanced Studies in Management (EIASM), 4-5 November 2004, Brussels, Belgium.

15. Hongcharu, B. (2004). “Improving Corporate Governance in Thailand: Roles of Accountants”. In Lu, Tong (Ed.). Corporate Governance Reform: International Experience and China’s Practice. Beijing: Xin Hua Press. (Paper presented at the Second International Symposium on Corporate Governance organized by the Chinese Center for Corporate Governance (CCCG). Workshop 15-17 October 2003, Beijing China.)

14. Hongcharu, B. (2003). “Educating the Public about Good Corporate Governance Practices through Marketing Public Relations and Media”. In Conference Proceedings of the Sacred Media Conference, Global Media Ethics Session www.sacredmedia.jyu.fi (Paper presented at the Sacred Media Conference. 10-13 July 2003. Jyvaskyla, Finland.)

13. Hongcharu, B. (2001). “Voluntary Approaches towards Good Corporate Governance: A Lesson from Thailand”. In Jesus Estanislao & Guo Jiading (Eds.) Good Corporate Governance: East Asian Perspectives. Beijing: World Knowledge Press. pp. 59-71.

12. Hongcharu, B. & Eiamkanchanalai, S. (May 2001). “Cooperation among Academic Institutions, Regulators and Firms to Cultivate Corporate Governance through Marketing Communication”. In Proceedings for the Association of Southeast Asian Institutions of Higher Learning (ASAIHL) Seminar 17-19 May 2001, Brisbane, Australia, p. 368-378.

11. Leelakultanit, Orose & B. Hongcharu (July, 2000). “Relationship Marketing in Thailand” In Proceedings for the 2000 Annual Conference of the Academy of International Business, Southeast Asia Region, Hong Kong SAR, People’s Republic of China. p.150-159.

10. Merchant, Hemant & B. Hongcharu (June, 2000). “Joint Venture Characteristics across Partner Nationality and Expected Joint Venture Performance”. Paper presented at the Eight Pacific Basin Finance, Economics and Accounting Conference and the Second ADSGM International Conference. 1-2 June, 2000. Bangkok, Thailand.

9. Hongcharu, B. (February, 1999). “An Analysis of Different Opinions on Consortia for Research and Development and Consortia for Manufacturing in New Product Development.” Journal of International Marketing and Marketing Research (Paper presented at the annual meeting of the Midwest Association for Public Opinion Research (MAPOR), 20-22 November, 1997. Chicago, Illinois.)

8. Hongcharu, B. & Eiamkanchanalai. S. (July, 1998). “Global Marketing Alliance in the Airline Industry: Towards A Conceptual Framework” Journal of Euro-Asian Management. Vol 4. no. 1. 45-65. (Paper presented at the conference on International Joint Ventures: Euro-Asian Perspective. 15-16 June 1998. Asian Institute of Technology Center, Bangkok, Thailand.) 

7. Hongcharu, B. & Eiamkanchanalai. S. (September, 1997). “Call Center: An Emerging Technology for Managing Customer Relations”. In Proceedings for the Eighth Annual ENDEC World Conference on Entrepreneurship, Los Angeles, California. pp. 14-20.

6. Hongcharu, B. (November, 1992). The Desirability and Likelihood of Occurrence of High Definition Television Technology. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research (MAPOR), Chicago, Illinois.

5. Hongcharu, B. (November, 1991). Public Policy Options and Collaboration for High Definition Television (HDTV) Development. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research (MAPOR), Chicago, Illinois.

4. Hongcharu, B. (October, 1991). High Definition Television (HDTV): Digital Technology Towards New Horizons in Communication. Paper presented at the annual meeting of the Florida Communication Association, Vero Beach, Florida.

3. Hongcharu, B. (November, 1990). Characteristics of Research on Sex-role Stereotyping and Television. Paper presented at the annual meeting of the Speech Communication Association, Chicago, Illinois.

2. Hongcharu, B. (June, 1990). International Cooperation for a Single World Production Standard of High Definition Television. Paper presented at the annual meeting of the International Communication Association, Dublin, Ireland.

1. Hongcharu, B. (August, 1989). High Definition Television: A New Challenge for Telecommunication Policy. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

2552 A Comparative Study of Traditional Mass Media, the Internet And Mobile Phones ofr Integrated Marketing Communications:Implications for New Oppertunities in Building Brands and Creating Customer Relations, คณะบริหารธุรกิจ สถาบันบัณฑิตพัฒนบริหารศาสตร์

2553 A Model of Public Relations Processes for Persuasion : Implications for Integrated Marketing Communications in the Internet Era, คณะบริหารธุรกิจ สถาบันบัณฑิตพัฒนบริหารศาสตร์

2553 Marketing for Life in The Economic Recession Time, คณะบริหารธุรกิจ สถาบันบัณฑิตพัฒนบริหารศาสตร์

2553 Factors That Impact Customer Satisfaction : Evidence from the Thailad Mobile Cellular Network Industry, ชื่อเดิม How Utilitarian benefits, Hedonic benefits and Corporate Image Influence Customer Satisfaction: A Study of the Mobile Cellular Network Industry in Thailand , คณะบริหารธุรกิจ สถาบันบัณฑิตพัฒนบริหารศาสตร์

2554 -, Instantaneous Marketing : An Analysis of Processes to Make a Connection with Customers through New Communications Technologies , คณะบริหารธุรกิจ

2554 Perceived Customer Value Regarding Eco-cars, คณะบริหารธุรกิจ

2555 Factors Influencing Customer Interactions in Social Media Marketing, คณะบริหารธุรกิจ

2555 Influences on Smartphone Repurchase, คณะบริหารธุรกิจ

2555 Reconceptualization of Life Satisfaction in Thailand: The Case of Bangkokians after The Flood Crisis, คณะบริหารธุรกิจ

2557 A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications, คณะบริหารธุรกิจ

2558 Effects of Message Variation and Communication Tools Choices on Consumer Response, คณะบริหารธุรกิจ

2558 Strengthening Brand Presence and Creating Brand Relationships in the Society through Integrated Marketing Communications, คณะบริหารธุรกิจ

2559 Content Recall in Marketing Communications: A Study of Communication Tools and Message Strategies, คณะบริหารธุรกิจ

2549, ROLES AND RESPONSIBILITIES OF BOARD OF DIRECTORS:PAVING NEW PATH TOWARD CORPORATE GOVERNANCE IN THAILAND, Corporate Ownership & control

2549, A Conceptual Framework of Interactive Marketing: Characterstics and Poocesses of Interactive Media in Integrated Marketing Communication, Global Business & Economics Anthology II

2549, Transparency and Accountability of Listed Non-Financial Companies in Post-Crisis Thailand, Corporate Governance in Thailand

2549, Public Relations in Integrated Marketing Communication : A Model of Strategic Public Relation Processes for Creating Sustainable Customer Relations, Marketing from the Trenches : Perspectives on The Road Ahead

2551, Word of Mouth : A model of Personal Interaction in Integrate Marketing Communication, BUSINESS & ECONOMICS SOCIETY INTERNATIONAL(B&ESI)

2552, A Comparative Study of Traditional Mass Media, the Internet And Mobile Phones ofr Integrated Marketing Communications, Journal of Business & Economics Research

2553, A MODEL OF PUBLIC RELATIONS PROCESSES FOR PERSUASION: IMPLICATIONS FOR INTEGRATED MARKETING COMMUNICATIONS IN THE INTERNET ERA, Advances in Business-Related Scientific Research Journal (ABSRJ)

2554, Instantaneous Marketing: An Analysis Of Processes To Make A Connection With Customers Through New Communications Technologies,  International Journal of Management & Information Systems

2555, Factors Influencing Customer Interactions in Social Media Marketing, International Academic Research Journal of Business and Management.

2558, A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications, International Journal of Applied Business and Economic Research

2558, STRENGTHENING BRAND PRESENCE AND CREATING BRAND RELATIONSHIPS IN THE SOCIETY THROUGH INTEGRATED, International Journal of Economic Research