National Accredited Journal of ONESQA and Thai - Journal Citation Index (TCI) Group 1

NIDA Business Journal (NBJ) is a double-blind peer-reviewed journal aiming at providing a national forum for effective communication of innovative research findings that contribute significantly to further the knowledge in business administration and its related field. Hence, the target audience consists of academicians, business administrators and practitioners, industrialists, researchers, students, and NIDA Graduate School of Business’s Alumni. The journal is published in paper format and also online & open access at Read More

VOLUME 27 November 2020

        NIDA Business Journal has maintained its prestigious status as one of the national accredited journals in Thailand. The Journal has received continuously good quality articles for a double-blinded review by the meticulous referees.

        In this volume, we are pleased to publish scholarly works of our partners. The topics include, for instance, A Construct Validation of Organizational Fairness, A Survey of Capital Reduction to Compensate the Deficit in Retained Earnings and its Impact on Financial Statements of Listed Companies in Thailand, Brand Personality: Conceptualization and Measurement, Financial Attitude and Factors Affecting Savings of Elderly in Phayao Province, Perception of Service Quality Affecting Customer Royalty of Commercial Bank, Personal Financial Planning in the Cashless Society of Population in Phayao Municipality, Muang District, Phayao Province, Site Selection of SEZ-based Freight Village: A Case Study of Border Provinces in Thailand and The eWOM Effect towards Travel Destination Decision-Making Process.

        The editor and all staff would like to express our sincere appreciation for the continuing interest and participation from the Thai academic that truly helps to build a strong foundation for our journal in many more years to come.


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November 2010



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November 2009



November 2008


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Editorial Boards


Presentation Format

New Article Format for NIDA Business Journal

1. Layout 8'x10 ½ '
     Keep the distance from the left edge and the right edge 2.5 cm.,Upper edge 2.5 cm, Bottom edge 2 cm, line spacing 19 P

2. Title
     Articles in English use font: TH Sarabun PSK_Bold Size 21 P Bold
     Thai article use font: TH Sarabun PSK_Bold Size 23 P Bold
     Place it in the center of the paper and away from the top edge 4.5 cm (line spacing 22P).

3. Name of author
     1 line spacing (Distance line 22P distance) from the title on the homepage.
     close right edge and must have * suffix first name - surmname only.
     English use font: TH Sarabun PSK_Bold 16p Bold
     Thai language use font: TH Sarabun PSK_Bold 16p Bold

4. Abstract(About 1/2 page but not more than 3 in 4 pages)
     English use font: TH Sarabun PSK_Bold Size 18P Bold
     Thai Language use font: TH Sarabun PSK_Bold Size 18 P Bold
     1 line distance from the author, content 19 P details, away from abstracts 1 line spacing 20 P

5. The article is aligned left.
     English use font: TH Sarabun PSK_Bold Size 18P Bold
     Thai Language use font: TH Sarabun PSK_Bold Size 18 P Bold

6. Content line detail
     The first line is far from the line 1 heading but printing the content.
     Articles in English use font: TH Sarabun PSK_Bold 16p Bold
     and the spacing of the print to use the system 1 line distance 19 P
     Articles in Thai use font : TH Sarabun PSK_Bold size 16P normal
     Paragraph of the article space 5 letters

7. Table or Graph
     If you have a table or graph, type the word "Table 1" or "Figure 1" in bold type, and type a table name. Name is printed in the usual size 16 P, details of the table and photo as appropriate. If there are notes and sources, type at the end of the table.

8. Footnote
     Append paper, Line spacing 12P
     English use the font: TH Sarabun PSK_regular Normal size 12P
     For Thai Articles use the font font: TH Sarabun PSK_ regular Normal size 12P

9. bibliography using font: TH Sarabun PSK_Bold Size 18P Bold
     align left at the front of the article, name in alphabetical order.
     First line aligns left, next line TAB 0.5 cm. content Description use font : TH Sarabun PSK 16P normal Line spacing 9p

Author's Guide

Instruction for Authors
NIDA Business Journal has been certified by the
Thai-Journal Citation Index Center and
listed under the TCI 

1. NIDA Business Journal welcomes both Thai and English article. The publishing date is in May and November.
2. This journal publishes original research papers on all aspect of business administration, economics, human resource management, and management sciences.
3. The submitted research article must contain the followings:

  • Introduction and objectives
  • Literature Review
  • Research Methodology
  • Analysis and Results
  • Discussion and Conclusion

4. This Journal Follows a double-blind reviewing procedure and is strictly committed to upholding the research and publication ethics. The journal may use software to screen for plagiarism. The editorial board’s decision upon the acceptance of the article shall be final.
5. Submission of a manuscript has not been published before and is not under consideration for publication anywhere else. The author will be held responsible for false statements or failure to fulfill the journal guidelines. The publisher will not be held legally responsible should there be any claims for compensation.
6. The article should include (both in Thai and English language) :

  • The article title (Concise and informative)
  • The name(s) of the author(s)
  • The academic title(s), affiliation(s) and address(es) of the author(s)
  • Keywords (3 to 5 keywords for indexing Purposes.
  • Abstracts (150 – 250 words)

7. Manuscripts should be submitted in Word

  • Use a normal, Plain font (THSarabunPSK) for text.
  • Use double spacing on the regular text in your manuscript.
  • Length should not exceed 25 pages
  • The manuscript can be submitted to the editor via postal or email :

8. Create a bibliography, in-text citations and a title page in APA format.
Example :
Hofstede, Geert; Hofstede, Gert Jan (2005). Cultures and organizations : Software of the mind (Revised and expanded 2nd ed.). New York: McGraw-Hill
Ailon, G. (2008). Mirror on the wall: Culture’s Consequences in a value test of its own design. The Academy of Management Review’ October 2008, 33(4) : 885 – 904.
Website/Electronic format
Jongwisarn, R. (2005). “Study of Leadership and New Direction of SMEs Entrepreneur” Retrieved May 27, 2011, from
Theptaranont, K, (2005). “Relationship between Intrinsic and Extrinsic motivation Entrepreneur Orientation with SMEs’ Operation”. Kasetsart University
9. Important: All references in Thai must be translated into English to comply with the international database.
Example :
Chat-uthai, M. (2015). A Comparative study and cultural survey in Thailand and Asia Pacific Countries. NIDA Business Journal, Vol.16 (May), pp 60 – 81.
10. The Editorial Board reserves the right to reject manuscripts that do not comply with the above-mentioned guidelines and is not obliged to publish all submissions whatsoever.

Contact the Editorial Board :
8 Floor, Boonchana Atthakor Building
118 Seri Thai Road, Klong-Chan, Bangkapi, Bangkok 10240
Tel. 02 – 7273961, 02 – 7273949
Fax 02 – 3743282, 02 – 3753924

Download File : Instructions for authors To be published in the Journal of Business Administration.

NIDA Business Journal (NBJ) is strictly adhered to the publication ethics hereby stated as follows:

Duties of Author:

The author (s) must be responsible for submitting an article that has never been published elsewhere and adhere to the Authour guideline. All names that appear in the article must reflect the actual involvement and participation in the study. No plagiarism in all forms, data fabrication and falsification are allowed. Most importantly, the article content shall cause no harms to the society or immorally affected the ethnicity and culture.

Duties of Editors:

The editorial board has to maintain its neutrality, act in highly academic manner, and reserve the rights of privacy of all parties involved in the publishing process. Editor and the staff may not disclose the author's name, the reviewers, and the results to the outsiders. No fringe benefits will be accepted to enhance the potential of articles to get published. All type of conflict of interests will be closely monitored throughout the process.

Duties of Reviewers:

Reviewers shall accept only the paper for review within their area of expertise. No fringe benefit and conflict of interests will be tolerated. All reviewers will expedite the best of their intellectual capability to accept and reject the article with a high degree of academic transparency. All review must follow the Journal guideline provided and must be completed in a strictly confidential manner.