VOLUME 27

Menu	Author
Contents
Academic Committee-Editorial Staff-Aims and Scope
From the Editor	Editor
A Construct Validation of Organizational Fairness	Kullaya Uppapong, Kingdao Jindatewin, Chanikarn Atchavanan, Sarana Photchanachan, Sirikarn Tammayattiwong
A Survey of Capital Reduction to Compensate the Deficit in Retained Earnings and its Impact on Financial Statements of Listed Companies in Thailand	Naratip Tabtieng
Brand Personality: Conceptualization and Measurement	Piya Ngamcharoenmongkol and Piyaporn Auemsuvarn
Financial Attitude and Factors Affecting Savings of the Elderly in Phayao Province	Guntpishcha Gongkhonkwa
Perception of Service Quality Affecting Customer Loyalty of a Commercial Bank	Kulnatee Laohakul, Tipparat Laohavichien
Personal Financial Planning in the Cashless Society of Population in Phayao Municipality, Muang District, Phayao Province	Somkid Yakean
Site Selection of SEZ-based Freight Village: A Case Study of Border Provinces in Thailand	Kraisee Komchornrit
The eWOM Effect Towards Travel Destination Decision-Making Process	Papitchaya Wisankosol
Book Review: WHY ZEBRAS DON’T GET ULCERS: An Updated Guide to Stress, Stress-Related Diseases, and Coping	Maneewan Chat-Uthai
Instruction for Author
Program