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Faculty & Research

Asst.Prof.Dr.Thunyarat Amornpetchkul

Director of the Regular MBA, Director of Center for Enhancing Competitiveness and Director of University Business Incubator

Asst.Prof.Dr.Thunyarat

Contact

Office Hours : Thursday 9.00 -12.00

Email : thunyarat.a@nida.ac.th

Tel. : 02-727-3997

Biography

Education

  • Ph.D. in Business Administration (Operations and Management Science), Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, USA, 2014.
  • Bachelor of Science in Economics (Actuarial Science), Summa Cum Laude (Highest Honor), Wharton School, University of Pennsylvania, Philadelphia, PA, USA, 2008.
  • Bachelor of Applied Science (Computer Science), Summa Cum Laude (Highest Honor), School of Engineering and Applied Science, University of Pennsylvania, Philadelphia, PA, USA, 2008.

Honors and Awards

  • Royal Golden Jubilee Scholarship, 2017 and 2018.
  • Best Presentation Award, 12th International Conference on Business, Economics, Social Science & Humanities, Seoul, South Korea, 2016.
  • Best Reviewer Award, 6th International Conference on Operations and Supply Chain Management, 2014.
  • Robert D. and Janet E. Neary Scholarship, University of Michigan, 2012.
  • Edward L. Richter Scholarship, University of Michigan, 2012 - 2013.
  • James and Ruth Close Scholarship, University of Michigan, 2011.
  • Faculty Appreciation Award, University of Pennsylvania, 2008.
  • Insurance Society of Philadelphia 100thAnniversary Scholarship, 2007.
  • First-Place King’s Award, granted by the Thai Royal Family, 2003.
  • Royal Thai Government Scholarship, 2003.

Research Interests

Pricing and Revenue Management, Retail Operations, Marketing and OM Interface, Supply Chain Contracting, Supply Chain Management, Healthcare Management, Risk Management

Academic Experience

  • Assistant Professor, NIDA Business School, 2014 - Present 

Instructor:

- Pricing Strategies for Revenue Optimization
- Operations Management
- Stochastic Processes
- Project Feasibility (co-instructor)
- Entrepreneurship (co-instructor)

  • Visiting Professor, Carroll School of Management, Boston College, USA, Fall 2017 – Winter 2018

Instructor:

-Pricing and Revenue Optimization

- Forecasting Techniques

  • PhD Candidate, Stephen M. Ross School of Business, University of Michigan, USA, Winter 2012

Instructor:

- Operations Management

Publications

Selected Research Papers

Thunyarat (Bam) Amornpetchkul, Hyun-Soo Ahn, and Ozge Sahin. Conditional Promotions and Consumer Overspending. Forthcoming in Production and Operations Management.

Kittiphod Charoontham and Thunyarat (Bam) Amornpetchkul. Performance-Based Payment Scheme to Hedge Against Credit Rating Inflation. Research in International Business and Finance 44(2018): 471-479.

Thunyarat (Bam) Amornpetchkul. Threshold Discounts Comparison: All-unit or Incremental?. Journal of Revenue and Pricing Management 16.3 (2017): 265-294.

Thunyarat (Bam) Amornpetchkul, Izak Duenyas, and Ozge Sahin. Mechanisms to Induce Buyer Forecasting: Do Suppliers Always Benefit from Better Forecasting?. Production and Operations Management 24.11 (2015): 1724-1749.

Research Case Studies

Kridsda Nimmanunta and Thunyarat (Bam) Amornpetchkul. A Clampdown on Service Refusals by Bangkok Taxis. Forthcoming in Asian Journal of Management Cases 16.2 (2019).

Thunyarat (Bam) Amornpetchkul. Ichitan Group and the Price War in Thailand's Ready-to-Drink Tea Market. Journal of the International Academy for Case Studies 22.3 (2016): 4-21.

Thunyarat (Bam) Amornpetchkul, Danuvasin Charoen, and Jongsawas Chongwatpol. Electrical and Electronic Equipment Cluster in Thailand: Can Competitiveness Be Regained?. Journal of the International Academy for Case Studies 22.3 (2016): 59-83.

Articles

Selected Conference Proceedings

Thunyarat Amornpetchkul. Sustainable Operations in Multi-channel Environment. Proceedings of 2017 NIDA Foundation Day Conference on Sufficiency Economy and Development Administration: From Philosophy to Practice, Bangkok, Thailand, March 2017.

Kittiphod Charoontham and Thunyarat Amornpetchkul. Impact of Pay-for-Performance on Rating Accuracy. Proceedings of the International Conference on Accounting, Finance and Financial Institutions, Poznan, Poland, October 2016.

Thunyarat Amornpetchkul. Pricing Strategies for Sustainability. Proceedings of 2016 NIDA Foundation Day Conference on NIDA's Legacy: A 5-Decade Focus on Sustainable Development, Bangkok, Thailand, March 2016.

Kittiphod Charoontham and Thunyarat Amornpetchkul. Effect of Commission Payment on Rating Inflation. Proceedings of NIDA International Business Conference 2016, Bangkok, Thailand, March 2016.

Thunyarat Amornpetchkul. Enhancing Thailand's Competitiveness: A Case Study of the Electrical and Electronic Equipment (EEE) Cluster. Proceedings of 2015 NIDA Foundation Day Conference on Development Administration, Globalization, and Sustainable Development, Bangkok, Thailand, April 2015.

Thunyarat Amornpetchkul. An Approach to Improve Routing Decisions in Queueing Networks. Proceedings of the 6th International Conference on Operations and Supply Chain Management, Bali, Indonesia, December 2014.