Office Hours : Thursday 9.00 -12.00
Email : firstname.lastname@example.org
Tel. : 02-727-3997
Honors and Awards
Pricing and Revenue Management, Retail Operations, Marketing and OM Interface, Supply Chain Contracting, Supply Chain Management, Healthcare Management, Risk Management
- Pricing Strategies for Revenue Optimization
- Operations Management
- Stochastic Processes
- Project Feasibility (co-instructor)
- Entrepreneurship (co-instructor)
-Pricing and Revenue Optimization
- Forecasting Techniques
- Operations Management
Selected Research Papers
Thunyarat (Bam) Amornpetchkul, Hyun-Soo Ahn, and Ozge Sahin. Conditional Promotions and Consumer Overspending. Forthcoming in Production and Operations Management.
Kittiphod Charoontham and Thunyarat (Bam) Amornpetchkul. Performance-Based Payment Scheme to Hedge Against Credit Rating Inflation. Research in International Business and Finance 44(2018): 471-479.
Thunyarat (Bam) Amornpetchkul. Threshold Discounts Comparison: All-unit or Incremental?. Journal of Revenue and Pricing Management 16.3 (2017): 265-294.
Thunyarat (Bam) Amornpetchkul, Izak Duenyas, and Ozge Sahin. Mechanisms to Induce Buyer Forecasting: Do Suppliers Always Benefit from Better Forecasting?. Production and Operations Management 24.11 (2015): 1724-1749.
Research Case Studies
Kridsda Nimmanunta and Thunyarat (Bam) Amornpetchkul. A Clampdown on Service Refusals by Bangkok Taxis. Forthcoming in Asian Journal of Management Cases 16.2 (2019).
Thunyarat (Bam) Amornpetchkul. Ichitan Group and the Price War in Thailand's Ready-to-Drink Tea Market. Journal of the International Academy for Case Studies 22.3 (2016): 4-21.
Thunyarat (Bam) Amornpetchkul, Danuvasin Charoen, and Jongsawas Chongwatpol. Electrical and Electronic Equipment Cluster in Thailand: Can Competitiveness Be Regained?. Journal of the International Academy for Case Studies 22.3 (2016): 59-83.
Selected Conference Proceedings
Thunyarat Amornpetchkul. Sustainable Operations in Multi-channel Environment. Proceedings of 2017 NIDA Foundation Day Conference on Sufficiency Economy and Development Administration: From Philosophy to Practice, Bangkok, Thailand, March 2017.
Kittiphod Charoontham and Thunyarat Amornpetchkul. Impact of Pay-for-Performance on Rating Accuracy. Proceedings of the International Conference on Accounting, Finance and Financial Institutions, Poznan, Poland, October 2016.
Thunyarat Amornpetchkul. Pricing Strategies for Sustainability. Proceedings of 2016 NIDA Foundation Day Conference on NIDA's Legacy: A 5-Decade Focus on Sustainable Development, Bangkok, Thailand, March 2016.
Kittiphod Charoontham and Thunyarat Amornpetchkul. Effect of Commission Payment on Rating Inflation. Proceedings of NIDA International Business Conference 2016, Bangkok, Thailand, March 2016.
Thunyarat Amornpetchkul. Enhancing Thailand's Competitiveness: A Case Study of the Electrical and Electronic Equipment (EEE) Cluster. Proceedings of 2015 NIDA Foundation Day Conference on Development Administration, Globalization, and Sustainable Development, Bangkok, Thailand, April 2015.
Thunyarat Amornpetchkul. An Approach to Improve Routing Decisions in Queueing Networks. Proceedings of the 6th International Conference on Operations and Supply Chain Management, Bali, Indonesia, December 2014.