Marketing philosophy and concepts, marketing plans, marketing strategy for business growth. Market opportunity analysis, evaluation of market attractiveness. Determination of marketing programs and effective marketing control.

Concepts and issues of utilizing accounting information for effective business management decision making. Product costing and its role in strategic decision making. Cost-volume-profit analysis. Planning and control, budgeting, responsibility accounting, balanced scorecard, performance measurement and evaluation. Roles of relevant information for making effective non-routine managerial decisions.

Concepts and issues of utilizing accounting information for effective business management. Analysis of the role of accounting in product costing, costing for quality, budgeting and profit planning, reporting, monitoring, performance evaluation and control of human behavior. Roles of relevant information for making effective non-routine managerial decisions.

The course is an introduction to concepts, techniques and tools for analysis of organization’s operational capabilities, which can be applied in both manufacturing and service organizations. The course provides a holistic view of the operations processes in order to improve productivity, quality and customer value.

A study of consumer behavior using behavioral science, e.g. anthropology, social psychology, and sociology, in explaining the consumer decision process as well as the crucial factors which have an impact on the consumer decision-making process.

The significance of retailing in a distribution channel, i.e. retailing opportunities, modern retail organizations, new technologies in retailing, and the bargaining power of retailers. The planning, organizing, and controlling of retail organizations as well as the relationships of retailers and other players in the supply chain.

The processes that lead to successful new product development; including opportunity identification and selection, concept generation of new products and services, attribute analysis, concept evaluation, sales forecast and financial analysis, design and development stages, product use and market testing, and launch management.

Basic concepts of the marketing research processes including problem definition, research questions, data collection, analytical techniques, and the presentation of research results.

Integrated marketing communication plans. Roles of marketing communications and marketing plans. Marketing objectives and communication objectives. Communication budget planning. Major characteristics of communication mix elements: advertising, direct marketing, public relations and publicity, sales promotion and personal selling. Evaluation of integrated marketing communication plans.

Characteristics of services, comparison of marketing for services and for products, consumer behaviors for services, factors for assessing service quality, and the applications of marketing mix strategies for services.

Topics and case studies in marketing including marketing research, industrial marketing, consumer behavior, international marketing, new product development, marketing communications, service marketing, etc.,.

The characteristics and roles of advertising and public relations in marketing communications. Efficient selection of advertising and public relations strategies with consideration to marketing and communication objectives, target audiences, budget and campaign periods and the integration of advertising and public relations with other marketing communication mix elements. Problems of implementing an advertising and public relations plan as well as the evaluation of advertising and public relations activities.

The interactive nature of marketing communication mix elements such as direct marketing, electronic marketing, and personal selling. Covers the roles of interactive marketing tools in devising a marketing plan, sales promotion strategies, including customer-oriented and trade oriented. The integration of these marketing communication mix elements with other related elements.

This course will provide students with an understanding of consumer neuroscience that deals with cognitive processes in making purchasing decisions of goods and services and the use of various tools in observing these processes. The course will also give an overview of the current and future uses of neuroscience in marketing. In addition, students will combine the knowledge on consumer neuroscience with various fields to solve marketing problems in real situations. In solving these problems, various neuroscience-related tools will be employed to collect data.

Marketing strategies used in financial service businesses, e.g. banking, finance, securities, and insurance. The application of the marketing mix elements to financial products and services, e.g. lending, deposits, investment banking, securities trading, fixed income securities, derivatives, etc. Marketing for innovation in financial services.

The analysis of concepts, issues, and methods involved in the marketing of products across national boundaries. Emphasis is placed on distinctive opportunities and constraints that are encountered in an international business environment. International marketing strategies and international marketing management techniques.

The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

This course covers digital commerce implementation with the focus on marketing strategies. It is undeniable that consumer behaviors have changed rapidly since the coming of age of digital commerce. The course presents the theoretical and strategic frameworks on digital commerce marketing including the implementation. It also explores the many dimensions of measuring the return on digital commerce marketing investment both financially and strategically.

The application of marketing theories in problem solving, planning, policy formulation, strategy and decision-making in marketing, using case studies.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration

Marketing strategies used in financial service businesses, e.g. banking, finance, securities, and insurance. The application of the marketing mix elements to financial products and services, e.g. lending, deposits, investment banking, securities trading, fixed income securities, derivatives, etc. Marketing for innovation in financial services.

A framework for properly valuing fixed income securities is developed. The valuation frameworks in consideration of the term structure of interest rates and the value of fixed income securities with complex structures and embedded options including callable and puttable bonds, mortgage-backed securities, asset-backed securities and convertible bonds. Methodologies for valuing interest rate futures, options on fixed income securities and interest rate caps and floors.

The theoretical and working knowledge of derivatives analysis using mathematics and numerical examples in order to improve understanding in derivatives. Introduction to the different types of derivatives: futures, forward, swaps and options. The concept of trading and hedging strategies using derivatives.

Financial economic theory and modeling techniques as an integral part of mathematical risk management. Mathematical models used for risk management and financial derivatives, the arbitrage-free principle, single-period and multi-period valuation models, valuations of exchange-traded options, application to valuation of uncertain cash flow streams, complete and incomplete models and applications to sophisticated management of risk and insurance products.

Quantitative financial analysis underpinning modern financial decision making as well as methods for modeling financial markets in the context of practical financial application. The mathematical and statistical applications for the development, implementation, and analysis of financial models to solve problems encountered in finance.

A comprehensive study of the investment banking business and the role of investment banking in the financial services industry. Major investment banking and operations including all major capital market activities such as financial advisory, financial valuation, securities underwriting, private placement, pubic offering, trading, financing, venture capital, financial engineering, risk management, money market instruments, and money management.

The development of financial theories with emphasis on making investment decisions under risk conditions; the development of theories on cost of capital including various models used in making financial management decisions.

Types of securities; sources and types of information used in investment analysis; methods and principles of investment decisions; basic principles and methods of securities and portfolio management of both personal and institutional investment.

The characteristics and scope of capital markets and of related financial institutions including various important mechanisms in the capital market operation. Theories of securities investment and theories of securities management and the application of such theories in Thailand.

Financial assets; financial markets, globalization, and the derivatives markets; financial intermediaries and recent developments in financial markets; depository financial institutions; central banking and monetary policy; insurance companies; investment companies and pension funds; determination of financial asset prices and interest rates; general level and structure of interest rates; structure and workings of primary and secondary markets; markets of government securities; private bond markets; stock markets; futures markets; options markets; swaps.

Chartered Financial Analyst (CFA®) Level I This course covers essential topics in financial analysis and investment management which are crucial for financial analysts and fund managers. The course will cut across a broad area of finance including financial accounting, financial products, quantitative analysis, portfolio and risk management, ethics in finance, etc. This module will put more emphasis on financial analysis. The course aims to prepare students for taking global certificates in financial analysis.

This course is a sister of Financial Analysis and Investment Management I. It covers essential topics in financial analysis and investment management which are crucial for financial analysts and fund managers. The course will cut across a broad area of finance including financial accounting, financial products, quantitative analysis, portfolio and risk management, ethics in finance, etc. This module will put more emphasis on investment management. The course aims to prepare students for taking global certificates in financial analysis.

This course covers major topics in financial planning such as investment, risk and insurance, tax, income and retirement, and estate as well as education. It also aims to prepare students for taking global certificates in financial planning.

This course is designed to introduce students to the area of behavioral finance. The topics covered in this course are standard finance versus behavioral finance, utility theory, Efficient Market Hypothesis, anomalies, limits to arbitrage, prospect theory, mental accounting, psychological biases, cognitive biases, heuristics, and style investing such as value versus growth investing and momentum investing. This course will help develop the students’ knowledge and understanding of empirical research in behavioral finance and several well-known style investing. In addition, this course will help students be able to recognize systematic errors and biases in investors’ judgment and investment decision-making, and subsequently to avoid those biases in investment decision-making.

The main purpose of this course is to provide a basic knowledge for implementing common financial models in Excel and in DecisionTool Suite software. This course covers standard financial models in the areas of corporate finance models, portfolio management models, options pricing models, fixed income management models, Monte-Carlo simulation techniques. In this course, the students will be provided clear and concise explanations for the implementation of the various financial models.

The international financial environment and the problems in the management of international finance; exchange rate systems, the international money market, sources of funds for exporters, importers and international investors; management of risk caused by changes in foreign exchange rates; management of assets, liabilities and capital structures.

Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.

Problems in business finance; problems in financial management, investment planning, sources of funds; and dividends; with emphasis on the application of theories and financial techniques in problem-solving using case studies.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

Includes the basic tools used to analyze data to make informed managerial decisions based upon that data, explores concepts, touches on available packaged software applications that develop deterministic and probabilistic models for business decision making, such as: optimization models, decision analysis, queuing models, simulation, forecasting methods, etc.

Concepts and techniques used in designing, planning, and controlling service operations. Topics include service site location, service facilities design, managing workforce effectiveness and demand, queuing phenomenon, and the impact of new technology on service operations.

Teaches concepts and implications of various quality management philosophies coupled with tools and techniques, which include: quality control, quality improvement, quality assurance, and the integration of quality management in an organization.

Concepts and theories used throughout the project management cycle, including selection activities, definition, initiation, planning, execution, monitoring, control, completion, and post-implementation review.

Talks about the definition and scope of operations strategy as it relates to the overall corporate strategy, the importance of productivity and how productivity is amplified in global competition, how to position the operations system to match market forces and job design, strategic implications of operating decisions, suppliers, and vertical integration. Case studies involving strategic issues in manufacturing and non-manufacturing situations are used in this course.

Provides concepts and tools needed to efficiently and effectively manage the flow of information, materials, and money in the network of customers, suppliers and manufacturers, topics include: demand forecasting methods, inventory control, transportation operations, scheduling, fleet dispatching approaches, supply chain network design, procurement, sourcing, auctions management, supply chain contract and collaboration.

Concepts and tools for understanding and designing business processes, roles and responsibilities of people involved based on the process requirement, management of information and work flow within an organization, change management required to implement the newly-designed processes.

This course is focusing on design and execution of service operations for healthcare organizations by using a variety of service tools to increase throughput, reduce response time, and create value in healthcare industry.

The study provides concepts and tools for strategic supply chain management. The course will cover modern strategies in supply chain management, inventory control and management, demand forecasting methods, strategic supply chain contract and collaboration, strategic sourcing and procurement, strategic supply chain network design, and modern digital technology for supply chain management such as IoT, blockchain, and artificial intelligence system.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.

This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques under various business constraints, revenue management, and innovative pricing practices; with an emphasis on how to develop best pricing strategies together with appropriate operational strategies. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts, including retailing, manufacturing, transportation, hospitality, and financial services, among others.

A key challenge in making business decisions is dealing with uncertainties about future events. To make informed and effective decisions, managers need to be able to accurately predict the outcomes of their actions based solely on available data and their own careful judgment. It is therefore very important for managers to employ appropriate forecasting techniques to manipulate data and leverage insights to drive optimal decisions for their organizations.

The course develops learners’ mindset and skill for managing a business opportunity in order to turn themselves into an entrepreneur or in developing new venture in the digital age. The focus is on the application of modern digital startup’s tools for innovation-driven entrepreneurship such as lean startup’s tools, design thinking, disruptive business model, unit economics, pitching technique, story telling, and fund raising, etc. The course is designed to be hands-on project-based learning with practical outcomes so that it is seed-fundable from angel investors.

This seminar covers current topics in the field of operations management with analysis and discussion on topics concerning operations management.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

The analysis of business transactions in the changing environment, the analysis and design of the internal control system, revenue cycle, production, procurements and expense cycle, financial reports and management reports for planning and control.

Basic concepts of database systems. Various data structures including network hierarchy, relational databases, as well as updating and retrieving information for helping decision-making, and exercises in designing business databases.

The principles of information system designs, analysis and design of key data, data files, communication and controlling for information systems in business organizations which includes exercises in analysis and design of information systems.

A comprehensive analysis of contemporary Business Intelligence (BI) tools and techniques used in managerial decision-making. This course will also emphasize “Marketing Intelligence”, which is defined as the BI practice of extracting and analyzing business data for accurate decision making in determining market opportunities relevant to the enterprise. Many BI techniques covered in this course include Decision Support Systems (DSS), discrete event simulation modeling, social media analytics, knowledge management, business performance management, expert systems, and how these tools and techniques are related to other types of information systems. Students will develop knowledge on various BI enabling software packages with some hands-on capabilities.

Since big data promises to turn business data into actionable information, this course will cover a comprehensive analysis of various data mining tools and techniques in the context of most common business application such as sales, marketing, and customer relationship management. These data mining techniques include data manipulation, data exploration, pattern recognition, Neural Networks, Decision Trees, Cluster analysis, Sequence analysis, Association Models, Two-stage modeling, and predictive modeling etc. The focus of this course is hands-on learning of how to use non-statistical (algorithm-based) techniques to solve business problems.

The primary objective of this course is to develop skills in quantitative modeling of business problems and opportunities and management science methods. Students are expected to i) learn how to work with data for decision analysis, ii) create sophisticated spreadsheet modeling using Microsoft Excel Solver in various decision-making situations such as resource allocation, distribution, production planning and scheduling, networking, etc., and iii) gain insights into verifying, validating, interpreting and implementing decision

This course covers security & risk management, security assessment, network security, security testing, security operations, and software development security. This course is developed for those who want to take the CISSP exam. CISSP (the Certified Information Systems Security Professional) is the globally recognized standard for information security professionals.

This course is developed to provide a complete solution for effectively managing a successful online community and social media platform. The course focuses on the management of social media platforms such as Facebook Page, Youtube Channel, Twitter, and Instagram. The course also covers content management and viral marketing through online community and social media.

This course covers all the topics related to IT service management, including service strategy, design, transition, operation, improvement, and ITIL foundation. ITIL is one of the fastest growing IT management certifications globally. This class provides knowledge and skill for students to prepare for ITIL certifications.

This course covers the majors components of startups and entrepreneurship activity. The course is specifically for those who want to introduce innovative business models using digital technologies. This course also covers competitive strategy, venture financing, and the design of innovative business model and business plans.

This course provides a complete introduction to the area of design and system thinking. Design thinking is a methodology of problem solving that enables innovative solutions. The objective of design thinking is to design and remodel business models, business processes, and products to generate value for stakeholders, customers, and users. This approach has been used by companies such as Apple and IDEO.

The Agile approach has become very critical in technology and innovation project management, recognized by companies such as Cisco, IBM, and Google. This course covers Agile principles in IT project management. After finishing this course, students should be able to apply agile principle to manage IT projects or other types of projects in organizations. This course also covers Agile frameworks such as XP, Lean, and KANBAN. This course prepares student to take the PMI Agile Certified Practitioner (PMI-ACP®) which is the certification offered by PMI as the industry standard certification for Agile practitioners.

Project management is the most important skill for any IT implementation. This course covers all elements of project management including scope, cost, time, quality, risk, human resource, procurement, communication, stakeholder, and integration management. Another objective of this course is to prepare students to pass the Project Management Professional (PMP®) certification examination. The content of this course is based on a Guide to the Project Management Book of Knowledge” (PMBOK® Guide). This course will be taught by an instructor who holds PMP certification.

Design Thinking has been introduced as an innovative, holistic approach to thinking, strategizing, and approaching problems using a designer’s sensibility to meet user needs and requirements and is viewed as a practice-oriented paradigm integrating the mindset and the toolset and contributing to success in industrial innovation. Lego Serious Play (LSP®) method is a facilitated thinking technique and experimental process designed to solve business problem and enhance innovation and business strategy by engaging participants through Lego play. The proposed technological data-driven design approach incorporated with Design Thinking and LSP® method can serve as a framework or blueprint for structuring strategic thinking for emerging technology initiatives such as Big Data, Business Intelligence, Analytics, and AI. It outlines 5 areas that form the building blocks or spaces of the business strategy including Problem Space, Data Space, Analytics Space, Technology Space, and User Space.

Service design is the method of tying together human, digital, and physical interactions over time to create a truly differentiated experience for users and customers. Delivering great service can be challenging, but we can apply design thinking concepts and tools to understand user's needs at customer interactions, and constantly iterate to prototype. In addition, this course student will learn how to design moments that people will use and remember. In addition, current best practices and conventions in UX/UI design and apply them to create effective and compelling digital experiences for websites or mobile applications.

Storytelling is a powerful tool to inspire and engage people, communities, and organizations to create movement. This course help students learn how to shape idea into a story with digital story canvas. In this course students will be able to create a digital story and evolve story through story prototyping and getting feedback from users or customers. Students will also learn digital tools such as podcasting, infographic, and blog. This course is also suitable for anyone interested to design and create digital story to promote a story on digital and social media platforms.

Blockchain for Digital Transformation course is designed to provide students a clear fundamental understanding of blockchain, distributed ledger technology, and smart contract. Students completing this course will have a clear understanding of the technology and its impacts and will be ready for any future transformations involving blockchain technologies. The topics include blockchain applications, use cases and blockchain business models.

This course covers digital commerce implementation with the focus on marketing strategies. It is undeniable that consumer behaviors have changed rapidly since the coming of age of digital commerce. The course presents the theoretical and strategic frameworks on digital commerce marketing including the implementation. It also explores the many dimensions of measuring the return on digital commerce marketing investment both financially and strategically.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

Advanced analyses of management information systems through case studies and discussion of journal articles. The applications of various theories and techniques are explored, along with presentation of the results.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

The development of brand strategies to build and manage brand equity, which involves designing and implementing brand elements and brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brands over time.

The analysis of critical success factors and competitive advantages for strategic planning, strategic budgeting, the design of performance measurement systems. The impact of planning and control to system on organization behavior, and how to use the system to drive the organization to success.

The study provides concepts and tools for strategic supply chain management. The course will cover modern strategies in supply chain management, inventory control and management, demand forecasting methods, strategic supply chain contract and collaboration, strategic sourcing and procurement, strategic supply chain network design, and modern digital technology for supply chain management such as IoT, blockchain, and artificial intelligence system.

This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques under various business constraints, revenue management, and innovative pricing practices; with an emphasis on how to develop best pricing strategies together with appropriate operational strategies. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts, including retailing, manufacturing, transportation, hospitality, and financial services, among others.

A key challenge in making business decisions is dealing with uncertainties about future events. To make informed and effective decisions, managers need to be able to accurately predict the outcomes of their actions based solely on available data and their own careful judgment. It is therefore very important for managers to employ appropriate forecasting techniques to manipulate data and leverage insights to drive optimal decisions for their organizations.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

The course emphasizes on the factors that determine competitiveness of enterprise, industry and country level . Competitiveness will enhance the productivity and lead to prosperity of all level. The course study on the case basis.

Integrated business strategy management with consideration of all business functions in order to achieve organizational goals. Hands-on applications of concepts and tools through business simulation such as production planning, distribution management, location selection, marketing and financial management.

This course aims to improve students’ strategic decision-making ability in competitive situations –determining the best course of action while thinking through your opponents’ options, in order to respond to what they will try to do the outdo you. The course will concentrate on an analytic method derived from game theory and psychology, starting with basic assumptions and principles and moving to increasingly advanced and complex applications. Usage of such theories are most useful in complex environments where there is a mixture of conflict and concurrence of interests, and the situations, motives and decisions of rivals are unknown. The approach will be to break the complexity down into pieces, and use judgments in applying the theories. Many sessions will be organized around strategic games in which students are the players. At intervals, the course will consider several psychological factors and real world factors that may either impede or contribute toward our efforts to make good strategic decisions.

This course aims to provide students with the analytical frameworks and tools for creating, managing, or investing in social enterprises. The course will concentrate on providing students with a solid understanding of the context in which social enterprises thrive through a seminar format that includes discussions of topics that are relevant to investors, entrepreneurs, managers, and government officials in the field of social enterprises. The increased interest in this area has brought about new regulatory framework, specialist investors, and intricate assessment criteria. In this, the governance structure also plays an important role to resolve tensions that arise between social and private ends and to preserve the identity of a social enterprise. All these issues will be explored and discussed in class.

This course aims to help students develop effective strategies and systematic approaches to negotiations and decision making that will help them improve their personal effectiveness and the productivity of their organizations. To this end, the course will draw upon the latest research in the psychology, combined with theories in negotiation and decision making. This will help students identify their unique strengths and weaknesses, thus enabling them to comfortably use the latest knowledge and techniques in the field of negotiation and apply them to their daily decision-making. The course will also help students recognize and overcome the flaws in their negotiation style and decision making processes; analyze the competitive situations that they face; and develop plans improve and practice their negotiation and decision making skills.

This course will examines theories, concepts, and applications relating to change leadership in the modern workplace. Organizations are continuously changing – those that do not plan for change and do not manage it strategically will inevitably lag competition. It is almost certain that every employee in every business will be affected by a change initiative and almost certain that every manager will be an active player in a change process at some time. Change is everybody’s responsibility and knowing how to plan for and implement change is a critical skill for every modern manager. Thus, the focus of this course will be on overcoming resistance to change; diagnosing organizational problems; being a change leader and equipping employees to work in changed environments. Students will be introduced to models of effective change management and will engage in a rich change management simulation.

This course aims to help prepare students to become effective contributors in consulting firms, firms that require consulting assistance, and firms undergoing transformational change. Firms periodically experience the need to renew its ability to be successful, and often engages external consultants to assist them through the process. These consulting processes often involve extensive analyses of the firm’s competitive position, capabilities, organizational processes, culture, etc. Once a new direction is developed the process of implementing the changes must be managed. Even if students do not plan to make consulting their career goal, they will have many opportunities in both their professional and personal life to use consulting skills.

This course aims to provide students with an understanding of the tasks and responsibilities of governing a firm at the level of the board of directors, with particular emphasis on integrity, process, compliance, and strategy. Given the recent board-related scandals, this course will also examine the factors in board structure and functions that may lead to failures in corporate governance. This seminar style class will comprise of cases studies and lectures, in which students will prepare case analyses for class, both written and oral, and will perform an in-depth term project where one board of directors, or one particular board function, is analyzed in some depth. Each seminar is designed to address specific governance issues, such as board composition and independence; the nomination process; audit and compensation committees and their functions; proxy processes and shareholder resolutions; tenders and takeovers; and legal compliance.

Design thinking is an approach of problem solving that relies heavily on creativity. Design thinking integrates both divergent and convergents thinking to create solutions to solve problems. This approach has been adopted by innovative companies such as Apple and IDEO to come up with new product, process, or business model. Design thinking encourages people to come up with “out of the box” solutions. This course covers both strategy and implementation of design thinking in an organization.

Most business courses teach managers how to gain competitive advantage by following the established “rules of the game”. However, nowadays, most managers have to increasingly deal with non-market actors – government entities and officials, interest groups, and the media – which can alter the rules of the game. This course will draw upon theories and frameworks from strategy and political science to provide students with: (1) an understanding of the processes through which non-market actors create and change the rules of the game, and (2) an understanding of how to deal with non-market actors and re-shape the rules of the game. The course will be conducted through lectures, discussions, hands-on exercises, and demonstrations at NIDA Management Insight Lab.

This course will provide students with an understanding of the concepts and techniques derived from the latest neuroscience research and psychology that can improve students’ strategic leadership and team working skills. The course will cover topics such as the role of neuroplasticity in promoting personal/organizational resilience, unleashing brain agility and cognitive diversity for leadership development, understanding how neural constraints can lead to poor decision making and how to avoid such decisions, and understanding how emotional contagion and emotional intelligence can impact team and employee engagement, in particular incentivizing employees and managing conflict among employees. The course will be conducted through lectures, discussions, hands-on exercises, and demonstrations at NIDA Management Insight Lab.

The course develops learners’ mindset and skill for managing a business opportunity in order to turn themselves into an entrepreneur or in developing new venture in the digital age. The focus is on the application of modern digital startup’s tools for innovation-driven entrepreneurship such as lean startup’s tools, design thinking, disruptive business model, unit economics, pitching technique, story telling, and fund raising, etc. The course is designed to be hands-on project-based learning with practical outcomes so that it is seed-fundable from angel investors.

This course will provide an understanding of how neuroscience principles can be applied to business and management practice. The course will cover topics such as applying brain training and cognitive enhancement to enhance perspective taking, reduce bias and assumptions, improve creative thinking and innovation, and adjust and response to transformational change. The course will also cover topics such as applying neuroscience to enhance productivity and cultural fit as well as understanding and shaping stakeholder decisions. The course will be conducted through lectures, discussions, hands-on exercises, and demonstrations at NIDA Management Insight Lab.

Individual in-depth studies of selected topics, in the student’s major which are approved by the Dean and announced by the School of Business Administration Prerequisite: At the instructor’s discretion

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion