Office Hours :  Mon 9.00-16.00

Email : jong_tn@hotmail.com

Tel : 02-727-3846

Education

Jan 2007 – July 2012 Ph.D. in Business Administration Major: Management Science and Information Systems Oklahoma State University, Stillwater, OK

Dec, 2004 Masters of Science in Management Technology Masters of Science in Risk Control University of Wisconsin – Stout, Menomonie, WI

May, 2002 Bachelor of Engineering in Industrial Engineering Thammasat University, Bangkok, Thailand

Teaching

BA 8880 – Business Intelligences and Analytics for Managers

BA 8880 – Big Data, Data Mining, and CRM Applications

BA 8880 – Quantitative Research Method

Professional Experiences

May 2013 – Present Director of the Center for Business Innovation, NIDA Business School National Institute of Development Administration, Bangkok, Thailand

Nov 2012 – Present Assistant Professor, NIDA Business School National Institute of Development Administration, Bangkok, Thailand

Journal Articles

Kanchanapoom, K and Chongwatpol, J (2022) “Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation,” Journal of Marketing Analytics, https://doi.org/10.1057/s41270-022-00158-7 (SCIMAGO: Q2)

Chaiprasert, A, Taweekarn, N, and Chongwatpol (2022) “Applications of a geographic information system–based business intelligence system for decision making at Coffee Refresh,” Journal of Information Technology Teaching Cases (JITTC), https://doi.org/10.1177/20438869211040514 (SCIMAGO: Q3)

Kanchanapoom, K and Chongwatpol, J (2021) “Applications of business intelligence and marketing analytics in the complementary and alternative medicine industry”, Journal of Information Technology Teaching Cases (JITTC), 11(1) 30-42 (SCIMAGO: Q3)

Chongwatpol, J (2020) “Operationalizing Design Thinking in Business Intelligence and Analytics Projects”, Decision Sciences Journal of Innovative Education (DSJIE), 18(3), 409-434 (SCIMAGO: Q1)

Chongwatpol, J (2018) “Credit Card Application Pending -- Who Are Our Best Prospect Cardholders?: Improved Decisions through Business Analytics and Business Intelligence”, Journal of Information Technology Teaching Cases (JITTC), 8(1), 29-44 (SCIMAGO: Q3)

Vajirakachorn, T (50%) and Chongwatpol, J (50%) (2017) “Application of Business Intelligence in the Tourism Industry: A Case Study of a Local Food Festival in Thailand”, Tourism Management Perspectives, 23(1), 75-86 (Impact Factor: 1.779, SCIMAGO: Q1)

Chongwatpol, J (2016) “Managing Big Data in Coal-Fired Power Plants: A Business Intelligence Framework”, Industrial Management & Data System (IMDS), 116(8), 1779 - 1799 (Impact Factor: 2.205, SCIMAGO: Q1)

Chongwatpol, J (2015) “Integration of RFID and Business Analytics for Trade Show Exhibitors”, European Journal of Operational Research (EJOR), 244(2), 662-673 (Impact Factor: 3.297, SCIMAGO: Q1)

Chongwatpol, J (90%) and Phurithititanapong, T (10%) (2014) “Applying Analytics in the Energy Industry: A Case Study of Heat Rate and Opacity Prediction in a Coal-Fired Power Plant”, Energy, the International Journal, 75(1), 463-473 (Impact Factor: 4.520, SCIMAGO: Q1)

Amornpetchkul, T. B., Charoen, D, and Chongwatpol, J (2016) “Electrical and Electronic Equipment Cluster in Thailand: Can Competitiveness be regained?”. Journal of the International Academy for Case Studies, 22, 3, 59-83

Chongwatpol, J (2016 – Accepted as of March 30, 2017) “Credit Card Application Pending -- Who Are Our Best Prospect Cardholders?: Improved Decisions through Business Analytics and Business Intelligence”, Journal of Information Technology Teaching Cases (JITTC)

Chongwatpol, J (2016) “Managing Big Data in Coal-Fired Power Plants: A Business Intelligence Framework”, Industrial Management & Data System (IMDS), 116, 8, 1779 - 1799 

Chongwatpol, J (2016) “Data Analysis and Decision Making: A Case Study of Re-accommodating Passengers for an Airline Company”, Journal of Information Technology Teaching Cases (JITTC), 6, 1, 23-35

Chongwatpol, J (2015) “Integration of RFID and Business Analytics for Trade Show Exhibitors”, European Journal of Operational Research (EJOR), 244, 2, 662-673

Chongwatpol, J (2015) “Prognostic Analysis of Defects in Manufacturing: A Data Mining Approach”, Industrial Management & Data System (IMDS), 115, 1, 64-87

Chongwatpol, J and Phurithititanapong, T (2014) “Applying Analytics in the Energy Industry: A Case Study of Heat Rate and Opacity Prediction in a Coal-Fired Power Plant”, Energy, the International Journal, 75, 1, 463-473

Chongwatpol, J and Sharda, R (2013) “RFID-enabled Track and Traceability in Job-Shop Scheduling Environment,” European Journal of Operational Research (EJOR), 227, 3, 453-463

Chongwatpol, J and Sharda, R (2013) “Achieving Lean Objectives through RFID: A Simulation Based Assessment,” Decision Sciences, 44, 2, 239-266

Chongwatpol, J and Sharda, R (2010) “SNAP: A DSS to analyze network service pricing for state networks,” Decision Support Systems, 50, 1, 347-359

Molnar, K., Kletke, M., & Chongwatpol, J. (2008) “Ethics vs. IT Ethics: Do undergraduate students perceive a difference?” Journal of Business Ethics, 83, 4, 657-671

Refereed Conference Proceedings:

 Kanchanapoom, K and Chongwatpol, J (2019) “Leveraging Business Analytics to Support Marketing Decisions in Healthcare Industry”, 2019 AMA Summer Academic Conference, Chicago, IL, August 9 – 11, 2019

Chongwatpol, J (2019) “The Next Generation of Decision Support Systems for Business Transformation” งานประชุมวิชาการสถาบันบัณฑิตพัฒนบริหารศาสตร์ ประจำปี 2562, Bangkok, Thailand, March 29, 2019

Chongwatpol, J (2019) “Design Thinking as an Approach to Transform Business: A Case Study of Teaching Design Thinking at NIDA Business School”, NIDA International Business Conference 2019, Bangkok, Thailand, March 02, 2019

Chongwatpol, J (2018) “Business Intelligence and Analytics for Firm Decision Making,” SIBR Hong Kong 2018 Conference on Interdisciplinary Business and Economics Research, Hong Kong, September 29 – 30, 2018

Kanchanapoom, K and Chongwatpol, J (2018) “A LRFMM-Based Clustering Model in Healthcare: A Case Study of Customer Segmentation in Complementary and Alternative Medicine,” The 23^rd Asia-Pacific Decision Science Institute International Conference (APDSI 2018), Bangkok, Jul 16-20, 2018

Chongwatpol, J (2018) “ระบบธุรกิจอัจฉริยะกับการตัดสินใจระดับผู้บริหาร”, งานประชุมวิชาการสถาบันบัณฑิตพัฒนบริหารศาสตร์ ประจำปี 2561, Bangkok, Thailand, March 31, 2018

Chongwatpol, J (2018) “Applying Business Analytics in Retail Industry: A Case Study of Two-Stage Modeling”, NIDA International Business Conference 2018, Bangkok, Thailand, March 03, 2018

Chongwatpol, P and Chongwatpol, J (2017) “A Data Mining Approach for Developing Intervention Programs to Lessen Body Dissatisfaction and Promote Healthy Weight Management,” The 2017 Western Users of SAS Software Educational Forum and Conference, Long Beach, CA, Sep 20-22, 2017

Chongwatpol, J (2017) “Toward Effective Marketing Strategies with Business Intelligence”, NIDA International Business Conference 2017, Bangkok, Thailand, March 04, 2017

Kanchanapoom, K and Chongwatpol, J (2016) “The Impact of Rational and Emotional Advertising Appeals on Electronic Word of Mouth (e-WOM): A Conceptual framework”, NIDA International Business Conference 2016, Bangkok, Thailand, March 12, 2016

Chongwatpol, J (2015) “Application of Data Mining in Energy Industry: A Case Study of NO_x Prediction”, The 2015 Western Users of SAS Software Educational Forum and Conference, San Diego, CA, Sep 09-11, 2015

Vajirakachorn, T and Chongwatpol, J (2015) “Applied Analytics in Festival Tourism: A Case Study of Intention-to-Revisit Prediction in an Annual Local Food Festival in Thailand”, SAS Global Forum 2015 Conference, Dallas, TX, April 26-29, 2015

Banpotsakun, P and Chongwatpol, J (2015) “Determining the Key Success Factors for hit songs in the Billboard Music Charts”, SAS Global Forum 2015 Conference, Dallas, TX, April 26-29, 2015

Chongwatpol, J (2014) “Applied Analytics in Manufacturing: A Case Study in the Automotive Industry”, APDSI-ICOSCM-ISOMS 2014 Conference, Yokohama, Japan, July 18-22, 2014

Trongsawad, K and Chongwatpol, J (2014) "Reevaluating Policy and Claims Analytics: a Case of Corporate Fleet and Non-Fleet Customers in Automobile Insurance Industry", SAS Global Forum 2014 Conference, Washington, DC, March 23-26, 2014

Phurithititanapong, T and Chongwatpol, J (2014) " Improving the Thermal Efficiency of Coal-Fired Power Plants: a Data Mining Approach", SAS Global Forum 2014 Conference, Washington, DC, March 23-26, 2014

Chongwatpol, J (2013) “Improved Job-shop Scheduling Decision through RFID”, The 12th International Decision Sciences Institute & the 18th Asia Pacific DSI Conference (IDSI-2013), Bali, Indonesia, July 9-13, 2013

Chongwatpol, J (2013) “An Analysis of Pricing Telecommunications Network Services with Data Mining Methods” Technology Innovation and Industrial Management (TIIM) 2013 Conference, Phuket, Thailand, May 29-31, 2013

Pengnate, S, Sarathy, R, and Chongwatpol, J (2012) “Individual Differences in the Centrality of Visual Aesthetics in the Online Context: Concept and Measurement,” Proceedings of 43^rd Decision Sciences Institute (DSI) Conference, San Francisco, CA, November 17-20, 2012

Chongwatpol, J and Sharda, R (2012) “RFID-enabled Track and Traceability in Job-Shop Scheduling Environment,” Proceedings of 43^rd Decision Sciences Institute (DSI) Conference, San Francisco, CA, November 17-20, 2012

Chongwatpol, J and Sangasoongsong, A (2012) “An Analysis of Diabetes Risk Factors Using Data Mining Approach,” The 2012 Midwest SAS Users Group – MWSUG Conference, Minneapolis, MN, Sept 16-18, 2012

Chongwatpol, J, Sharda, R (2012) “Pricing Telecommunications Network Services by U.S. State Network Organizations,” International Conference of Asia Pacific Decision Sciences Institute 2012, Chiang Mai, Thailand, July 22-26, 2012

Chongwatpol, J and Sangasoongsong (2012) “Prognostic Analysis of Hip Fracture in Elderly Women with Data Mining Methods,” Proceedings of the 2012 Industrial and Systems Engineering Research Conference, Orlando, FL, May 19-23, 2012

Chongwatpol, J, Sharda, R, and Benmard, N (2011) “RFID-enabled Track and Traceability in Job-Shop Scheduling Environment,” Proceedings of 42^nd Decision Sciences Institute (DSI) Conference, Boston, MA, November 19-22, 2011

           **Best case study paper, an award winner for the DSI2011 conference 

Chongwatpol, J, Pengnate, S, Hass, M, and Thomas, J (2011) “Data Mining in Higher Education: University Student Declaration of Major,” Proceedings of 6^th Midwest Association for Information Systems (MWAIS) Conference, Omaha, Nebraska, May 20-21, 2011.

Chongwatpol, J and Sharda, R (2010) “Achieving Lean Initiative through RFID,” Proceedings of 41^st Decision Sciences Institute (DSI) Conference, San Diego, California, November 20-23, 2010

Chongwatpol, J and Sharda, R (2009) “Economic analysis of 2D barcode versus RFID in manufacturing: an exploratory study,” Proceedings of 40^th Decision Sciences Institute (DSI) Conference, New Orleans, Louisiana, November 14-17, 2009

2556 RFID-enabled Track and Traceability in Job-Shop Scheduling Environment, คณะบริหารธุรกิจ

2556 Improved Job-shop Scheduling Decision through RFID, คณะบริหารธุรกิจ

2557 Applied Analytics in Manufacturing: A Case Study in the Automotive Industry, คณะบริหารธุรกิจ

2557 Regional Cooperation and Integration (RCI) Knowledge Platform on Economic Productivity , Asian Development Bank (ADB)

2557 Integration of RFID and Business Analytics for Trade Show Exhibitors, คณะบริหารธุรกิจ

2558 อนาคตของคลัสเตอร์นวัตกรรมของกลุ่มประเทศในลุ่มแม่น้ำโขง – บทเรียนที่ได้จากการศึกษาการพัฒนาของนิคมอุตสาหกรรมไฮเทคในเวียดนามและยูนาน, Future of Innovative Clusters in GMS Areas: Lessons Learned from the Development of Hi-Tech Industrial Zones in Vietnam and Yunnan , คณะบริหารธุรกิจ และสถาบัน

2558 อนาคตของคลัสเตอร์นวัตกรรมของกลุ่มประเทศในลุ่มแม่น้ำโขง – บทเรียนที่ได้จากการศึกษาการพัฒนาของนิคมอุตสาหกรรมไฮเทคในเวียดนามและยูนาน, Future of Innovative Clusters in GMS Areas: Lessons Learned from the Development of Hi-Tech Industrial Zones in Vietnam and Yunnan , คณะบริหารธุรกิจ

2558 Application of Data Mining in Energy Industry: A Case Study of NOx Prediction, คณะบริหารธุรกิจ

2558 Managing Big Data in Coal-Fired Power Plants: A Business Intelligence Framework, คณะบริหารธุรกิจ

2559 การสร้างความยั่งยืนทางธุรกิจด้วย Big Data, การสร้างความยั่งยืนทางธุรกิจด้วย Big Data , คณะบริหารธุรกิจ และสถาบัน

2559 Data Analysis and Decision Making: A Case Study of Re-accommodating Passengers for an Airline Company, คณะบริหารธุรกิจ

2559 The Impact of Rational and Emotional Advertising Appeals on Electronic Word of Mouth (e-WOM): A Conceptual framework, คณะบริหารธุรกิจ

2559 An Application of Data Mining in Energy Industry, คณะบริหารธุรกิจ

2556, Achieving Lean Objectives through RFID: A Simulation Based Assessment, Decision Sciences

2556, RFID-enabled Track and Traceability in Job-Shop Scheduling Environment, European Journal of Operational Research

2558, Prognostic Analysis of Defects in Manufacturing, Industrial Management & Data Systems

2559, Data Analysis and Decision Making: A Case Study of Re-accommodating Passengers for an Airline Company, Journal of Information Technology Teaching Case

2559, Managing Big Data in Coal-Fired Power Plants: A Business Intelligence Framework, Industrial Management & Data Systems