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NIDA BUSINESS JOURNAL
VOLUME 21
VOLUME 21
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Cover NIDA Business Journal, Vol.21
Contents
Editor’s Note
การศึกษาเชิงสำรวจค่านิยม กรณีศึกษาค่านิยมในสังคมไทยตามรอยพระบาทศาสตร์แห่งพระราชา
ศ.ดร.มณีวรรณ ฉัตรอุทัย, รศ.ดร.ประดิษฐ์ วรรณรัตน์, ผศ.ดร.วิพุธ อ่องสกุล
Target Costing and Firm Profitability Empirical Evidence from Auto Parts Businesses การบัญชีต้นทุนตามเป้าหมายและความสามารถในการทำกำไร: หลักฐานเชิงประจักษ์จากธุรกิจชิ้นส่วนยานยนต์ในประเทศไทย
รศ.ดร.กรไชย พรลภัสรชกร
Competitiveness Evaluation of SME Shoe Businesses in Thailand to the ASEAN Market การประเมินศักยภาพความสามารถในการแข่งขันของธุรกิจ SMEs กลุ่มรองเท้าในประเทศไทย 45 สู่ตลาดอาเซียน
ผศ.ดร.เยาวภา ปฐมศิริกุล, ดร.โชติรัส ชวนิชย์, ดร.เริ่ม ใสแจ่ม, ดร.รัฐพล สันสน, ดร.มิรา เสงี่ยมงาม
A Survey of Stock Splits and Reverse Stock Splits of Listed Companies in Thailand การสำรวจการแตกหุ้น (Stock Splits) และการรวมหุ้น (Reverse Stock Splits) ของบริษัทจดทะเบียนในประเทศไทย
นราทิพย์ ทับเที่ยง
Dynamic Structure of Stocks in the SET 100 Index of the Stock Exchange of Thailand
รศ.ดร.รวี ลงกานี, ณัฐภัทร ศิริพินทุ์
Critical Success Factors for Lean Implementation on Operation Performance and Customer Satisfaction of Automotive Part Manufacturing
นริชพงศ์ สุขสมานวงศ์, ดร.สวัสดิ์ วรรณรัตน์
Customer Satisfaction of Automotive Part Manufacturing in Major ASEAN Countries
Prof. Pornchai Chunhachinda, Ph.D., Asst. Prof. Li Li, Ph.D.
E-Service Quality of Thai Electronic Tourism
ศ.ดร.ศิริลักษณ์ โรจนกิจอ????ำนวย
INNOVATION FOR SUSTAINABILITY IN THE AUTOMOTIVE INDUSTRY A CASE OF THE BMW GROUP
Asst. Prof. Chairat Hiranyavasit, Ph.D.
Book Review
บรรณาธิการ
คณะกรรมการ และกองบรรณาธิการ
Back Cover NIDA Business Journal, Vol.22
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English
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Why NIDA Business School
About the School
Vision
Mission Statement
Quality Assurance
Quality Standards
Quality Assurance Manual
Report on Quality Assessment
News Update
Program of Study
Course Comparison
Master of Business Administration
Regular MBA
Flexible MBA Program
Professional MBA
Young Executive MBA Program (YMBA)
Executive MBA Program (EMBA)
Master of Business Administration (International Program)
Accelerated MBA
Inter MBA (Weekend Program)
Master of Science Program in Corporate Finance, Investment, and Risk Management
Master of Science Program in Corporate Finance, Investment, and Risk Management
Master of Science Program in CFIRM (Flexible - CFIRM) (Weekday & Weekend Program)
Master of Science in Financial Investment and Risk Management (International Program)
Doctor of Philosophy in Business Administration (International Program)
Ph.D. Foundation
Scholarship
Faculty and Staff
Management
Advisory
Faculty & Research
Administration Staff
Director of Graduate School Administration
Manager of International Educational Quality Assurance
Administrative and General Affairs Section
Planning and Development Section
Education Section
Finance and Procurement Section
NIDA Business Journal & Research
NIDA Business Journal
Research & Seminar
Service
NIDA Center for Business Innovation (NIDA CBI)
NIDA Management Insight Lab
News & Events
News & Event
Gallery