VOLUME 30

Menu	Author
Aims and Scope
Contents
From the Editor	Editor
Brand Awareness Influences on Brand Image and Brand Equity–The Moderated Mediation of Perceived Quality: The Case Study of the Nakha Clothing Market, Udonthani Province	Subchat Untachai
Critical Success Factors in Mass Running Event Management in Thailand–A Resource-based Perspective	Parichat Jantori, Kannapa Pongponrat
Influence of Digital Marketing Communication Tools in The Creation for Customer Satisfaction	Kullaya Uppapong, Sarana Photchanacha, Sirikarn Tammayattiwong
Relationship Between Week-Four Effect, Bad News, Volume, and Day-of-The-Week Effect in The Stock Exchange of Thailand	Chitchanok Jaiphun, Anin Rupp
The Key Influencing Factors for Consumers in Adopting Smart Home Technology	Pimphapatsorn Chullbussapa, Korbkul Jantarakolica, Soibuppha Sartmool, Supawat Sukhaparamate, Tatre Jantarakolica, Woraphon Wattanatorn
The Study of Entrepreneurial Leadership Characteristics and Creative Innovation Factors Affecting Competitive Advantage of Small and Medium Enterprises in Kanchanaburi	Runchida Daoruang, Watcharapoj Sapsanguanboon
Value-Added Creation to Enhance the Income of Gem and Jewelry Businesses in Chanthaburi	Patcharee Preepremmote, Pimthong Thongnopkun, Worachai Roubroumlert, Dawan Madlee, Alongkorn Pamounsub, Parichat Tengsuwan
Book Review: Getting Past NO: Negotiating in Difficult Situations	Maneewan Chat-Uthai
Instruction for Authors