Digital technology has now become a major part of our daily lives and the world's economic system, which is in line with the Industrial Revolution 4.0. This change is about to accelerate and grow at an accelerated rate. Therefore, organizations must give great importance to the changes that occur on the basis of a new economic model, the Digital Economy.
Digital Innovation has created new innovative business models. With the emergence of many things in the current world, it has created both positive roles, namely promoting existing businesses, and negative roles, namely overthrowing outdated businesses with the strategies and platforms of Digital Disruption.
Therefore, new-age executives who are responsible for managing and setting the direction and strategic plans of the organization must start giving importance to coping with the transformation of the organization into the digital age (Digital Transformation), must pay attention to strategy planning, and must have the status of a leader in the digital age and be able to cope with and turn digital threats (Digital Threat) into opportunities in the digital age (Digital Opportunity).
In order to respond to the needs of interested executives and entrepreneurs who have very limited time to study and gain knowledge, the Faculty of Business Administration, NIDA, has organized a training program, the Accelerated Micro MBA or A-Micro MBA, to allow mid-level executives of companies, as well as new entrepreneurs with considerable experience who want to improve their business management skills, to learn new academic subjects that are important highlights, up-to-date, and practically applicable, in order to improve their work, manage risks, and turn crises into opportunities in the current economic crisis.
| Topics | Hrs. |
| Module 1: Marketing & Digital Business Strategy for Executives | |
|
1.1 Marketing Strategy Concept and Digital Marketing Trends for Leader 1.2 Customer Relation Management Strategy and Integrated Marketing Communication |
3 3 |
| Module 2: Modern HRM & HRD Strategy for Executives | |
|
2.1HRM for Non-HR Manager 2.2Leadership Development with HRM in Disruptive Era |
3 3 |
| Module 3: Accounting Strategy for Executives | |
|
3.1 Basic for Financial Statement 3.2 Financial Statement Analysis for Executives |
3 3 |
| Module 4: Operation & Technology Strategy for Executives | |
|
4.1 Managing and Strategies in a VUCA World 1 4.2 Managing and Strategies in a VUCA World 2 |
3 3 |
| Module 5: Strategic and Innovation Management for competitiveness | |
|
5.1 Technology & Innovation for Competitiveness (Design Thinking 1) 5.2 Technology & Innovation for Competitiveness (Design Thinking 2) |
3 3 |
| Totals | 30 |
- Bachelor's degree or higher in any field should be at least 3 year work experience.
- Business owner, business manager or middle management or higher.
- Interested persons who want to increase marketing knowledge intensive, but there is a time limit.
- Qualifications as determined by the board.
- Training during on 8 February - 8 March ,2025.
- Every Saturday (from 08.30 to 15.30).
- The training includes case studies and workshops.
- Duration of training is 30 hours.
- Apply Now – 3 February, 2025.
Regular registration fee is 17,900 Baht.
Special:
- If you were NIDA alumni / or training with center / or have been recommended by who had trained with the center / or join together two people reduced to 16,900 Baht per person.
- Application from 3-4 people reduced to 15,900 Baht per person.
- Application 5 persons up to 14,900 Baht per person.
Training at National Institute of Development Administration (NIDA)
Seri Thai Road, Klongjan, Bangkapi, Bangkok 10240
- Handout.
- File and bag.
- Snack + luncheon.
- Certificate of NIDA (Participants must attend at least 80% of the total training time).
- If sent on behalf of a juristic person, the training fee can be tax deductible up to twice!!
รายละเอียด/ใบสมัคร
View All Batch 1&p[summary]=Digital technology has now become a major part of our daily lives and the world's economic system, which is in line with the Industrial Revolution 4.0. This change is about to accelerate and grow at an accelerated rate. Therefore, organizations must give great importance to the changes that occur on the basis of a new economic model, the Digital Economy.Digital Innovation has created new innovative business models. With the emergence of many things in the current world, it has created both positive roles, namely promoting existing businesses, and negative roles, namely overthrowing outdated businesses with the strategies and platforms of Digital Disruption.Therefore, new-age executives who are responsible for managing and setting the direction and strategic plans of the organization must start giving importance to coping with the transformation of the organization into the digital age (Digital Transformation), must pay attention to strategy planning, and must have the status of a leader in the digital age and be able to cope with and turn digital threats (Digital Threat) into opportunities in the digital age (Digital Opportunity).){kind=spacer}
