The modern market, regardless of the industry, is filled with numerous competitors, offering customers a wide range of choices and leading to an intense competitive landscape. Moreover, with the rapid growth of technology, competing solely based on product and service features may not create a sustainable competitive advantage.
This is where branding plays a crucial role in establishing meaningful differentiation that is difficult to replicate. To add value to a business, brand owners should perceive their brand as more than just a name, color, or symbol. A brand gains strength when it resonates with the "emotions and feelings" of its target audience.
However, it is undeniable that developing a brand strategy with a meaningful "identity" that connects emotionally with the target audience relies heavily on "design." A well-crafted design effectively reflects the brand’s personality, making it memorable. Furthermore, once a brand is established, "online marketing" becomes a critical skill for successfully introducing the brand to the market.
Digital marketing strategies ensure that a brand reaches its target audience effectively throughout their decision-making process, also known as the "customer journey." Therefore, after creating a distinctive and meaningful brand, brand owners must also develop the skills to present their brand through the right online channels to engage with their audience successfully.
In business operations, time is a crucial factor. Therefore, this training course has been designed to help brand owners, brand managers, and those interested in branding gain a comprehensive understanding of the key principles that form the core of brand building, brand identity creation, and brand communication through digital channels—all within just two days.
During this period, participants will have the opportunity to develop or manage their own brand while actively engaging in the training. Additionally, they will be able to discuss challenges and exchange insights with expert instructors, fostering skill development that leads to a deeper and more practical understanding of branding.
|
TopicsInstructor |
Hours |
|
Module 1: Fundamentals of Brand Building |
3 |
|
1. Principles of branding 2. Customers and brand positioning 3. Brand identity and personality |
|
|
Module 2: Brand Design |
3 |
|
1. Fundamentals of shapes, colors, and typography |
|
|
Module 3: Digital Marketing |
3 |
|
1. Media types 2. Media plan |
|
|
Module 4: Brand Concept and Communication Pitching |
3 |
|
1. Brand strategy presentation and pitching skills 2. Applying theory into practice |
|
|
Totals |
12 |
- Entrepreneurs, business owners who want to build a distinct brand identity
- Business managers and executives at the junior and middle level who want to understand how to build a brand image
- General public who want to understand how to build a brand
- Training on Saturday 10th and Saturday 17th May 2025
- Time 09.30-16.30 hrs. (2 days 12 hours)
- The training consists of lectures, case studies and practical training.
- The training will be held on Saturdays from 09.30-16.30 hrs. (6 hours per week).
Training duration per batch is 12 hours (2 days).
Regular registration fee is 7,200 baht per person*
*Special: 1. In the case of being a NIDA alumni/or having trained with the center/or those who have trained with the center recommended/or registering together with 2 people, the price is reduced to 6,700 baht per person
2. In the case of registering together with 3-4 people, the price is reduced to 6,500 baht per person
3. In the case of registering together with 5 or more people, the price is reduced to 6,000 baht per person
Training at the Siam Borommaratchachonnani Building, National Institute of Development Administration (NIDA)
Seri Thai Road, Khlong Chan Subdistrict, Bang Kapi District, Bangkok 10240
- Lecture documents
- Textbook
- Snacks + Lunch
- Certificate from the Faculty of Business Administration Participants must attend at least 80% of the total training time).
- If sent on behalf of a juristic person, the training fee can be tax deductible up to twice!!
รายละเอียด/ใบสมัคร
View All![](https://www.facebook.com/sharer/sharer.php?s=100&p[url]=http://mba.nida.ac.th/cbi/project/detail/20250226025415&p[images][0]=http://mba.nida.ac.th/uploads/project/cover/b0ff58b6ada1959e58a4edd10adbe4b4.png&p[title]=Crafting and Communicating Brand Identity via Digital Platforms Batch 1&p[summary]=The modern market, regardless of the industry, is filled with numerous competitors, offering customers a wide range of choices and leading to an intense competitive landscape. Moreover, with the rapid growth of technology, competing solely based on product and service features may not create a sustainable competitive advantage.
This is where branding plays a crucial role in establishing meaningful differentiation that is difficult to replicate. To add value to a business, brand owners should perceive their brand as more than just a name, color, or symbol. A brand gains strength when it resonates with the "emotions and feelings" of its target audience.
However, it is undeniable that developing a brand strategy with a meaningful "identity" that connects emotionally with the target audience relies heavily on "design." A well-crafted design effectively reflects the brand’s personality, making it memorable. Furthermore, once a brand is established, "online marketing" becomes a critical skill for successfully introducing the brand to the market.
Digital marketing strategies ensure that a brand reaches its target audience effectively throughout their decision-making process, also known as the "customer journey." Therefore, after creating a distinctive and meaningful brand, brand owners must also develop the skills to present their brand through the right online channels to engage with their audience successfully.)
