National Accredited Journal of ONESQA and Thai - Journal Citation Index (TCI) Group 2

NIDA Business Journal (NBJ) is a double-blind peer-reviewed journal aiming at providing a national forum for effective communication of innovative research findings that contribute significantly to further the knowledge in business administration and its related field. Hence, the target audience consists of academicians, business administrators and practitioners, industrialists, researchers, students, and NIDA Graduate School of Business’s Alumni. The journal is published in paper format and also online & open access at Read More

VOLUME 34 December23 - May24

          As always, NIDA Business Journal has maintained its prestigious status as one of the national accredited journals in Thailand.  The Journal has received continuously good quality articles for a double-blinded review by renowned and meticulous referees.

        The editor and all staff would like to express our sincere appreciation for the continuing interest and participation from the Thai academic that truly helps to build a strong foundation for our journal in many more years to come. You may download the full paper without any fee from the website Thai Journal Online (ThaiJO)


December23 - May24



June - November 2023






June - November 2022



May 2022



November 2021



May 2021



November 2020


Submit Articles Online

Online submission is temporarily closed. To submit your article for review, kindly send an email to

Editorial Boards


Presentation Format

New Article Format for NIDA Business Journal

1. Layout 8'x10 ½ '
     Keep the distance from the left edge and the right edge 2.5 cm.,Upper edge 2.5 cm, Bottom edge 2 cm, line spacing 19 P

2. Title
     Articles in English use font: TH Sarabun PSK_Bold Size 21 P Bold
     Thai article use font: TH Sarabun PSK_Bold Size 23 P Bold
     Place it in the center of the paper and away from the top edge 4.5 cm (line spacing 22P).

3. Name of author
     1 line spacing (Distance line 22P distance) from the title on the homepage.
     close right edge and must have * suffix first name - surmname only.
     English use font: TH Sarabun PSK_Bold 16p Bold
     Thai language use font: TH Sarabun PSK_Bold 16p Bold

4. Abstract(About 1/2 page but not more than 3 in 4 pages)
     English use font: TH Sarabun PSK_Bold Size 18P Bold
     Thai Language use font: TH Sarabun PSK_Bold Size 18 P Bold
     1 line distance from the author, content 19 P details, away from abstracts 1 line spacing 20 P

5. The article is aligned left.
     English use font: TH Sarabun PSK_Bold Size 18P Bold
     Thai Language use font: TH Sarabun PSK_Bold Size 18 P Bold

6. Content line detail
     The first line is far from the line 1 heading but printing the content.
     Articles in English use font: TH Sarabun PSK_Bold 16p Bold
     and the spacing of the print to use the system 1 line distance 19 P
     Articles in Thai use font : TH Sarabun PSK_Bold size 16P normal
     Paragraph of the article space 5 letters

7. Table or Graph
     If you have a table or graph, type the word "Table 1" or "Figure 1" in bold type, and type a table name. Name is printed in the usual size 16 P, details of the table and photo as appropriate. If there are notes and sources, type at the end of the table.

8. Footnote
     Append paper, Line spacing 12P
     English use the font: TH Sarabun PSK_regular Normal size 12P
     For Thai Articles use the font font: TH Sarabun PSK_ regular Normal size 12P

9. bibliography using font: TH Sarabun PSK_Bold Size 18P Bold
     align left at the front of the article, name in alphabetical order.
     First line aligns left, next line TAB 0.5 cm. content Description use font : TH Sarabun PSK 16P normal Line spacing 9p

Author's Guide

Instructions for Authors

NIDA BUSINESS JOURNAL (NBJ) has been certified by the

Thai-Journal Citation Index Center and

Listed under the TCI Group 2


  1. NIDA Business Journal welcomes both Thai and English articles.

     The journals will be released in May and November.

  1. This journal publishes original research papers on all aspects of business administration, economics, human resource management, and management sciences.
  1. This journal is strictly committed to upholding research and publication ethics. The journal may be reviewed by the editorial board and readers (at least 3 from internal and external) and may use software to screen for plagiarism.  The editorial board’s decision upon the acceptance of the article shall be final.
  1. A manuscript's submission has not been published before and is not under consideration for publication anywhere else. The author will be held responsible for false statements or failure to fulfill the journal guidelines. The publisher will not be held legally responsible should there be any claims for compensation.
  1. The submitted research article must contain the followings:

     -    Introduction (Contains research problem, objectives, and literature review)

     -    Research methodology

     -    Research results

     -    Conclusion and Discussion

     -    References

  1. The article must include the following components:

     -    Title must include both Thai and English.

     -    Author(s) designate the name and surname of the author(s), both Thai and English, without titles, qualifications.

     -    Abstract must include both Thai and English (3 to 5 keywords for indexing purposes.)

     -    Keywords must include both Thai and English (150-250 words)

     -    Author Affiliation and advisor as a co-author, must include in Footnote using (*) before each affiliation. For advisor (as a co-author) must affiliate academic title, qualification (if any), and organization

  1. Manuscript is to have a maximum length of 25 pages, printed in A4 paper. The page setting is to be 1.2 inch for the top and the left and 1 inch for the bottom and the right with on single side, set for single space, using 16 point of TH SarabunPSK for both Thai article and English article. Submission must be via online application only.
  2. Create a bibliography, in-text citations and a title page in APA (American Psychological Association) format.


Format:   Author. (Year of publication). Book title. Place of publication: Publisher.

Examples: Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric Theory. (3rd ed.). New York: McGraw-Hill

 Articles in the Journal

Format:  Author. (Year of publication). Title of article, Volume(Issue), Page numbers.

Examples: Aaker, D.A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.

Website/Electronic format

Format:   Author. (Year of publication). Title. Retrieved……, from URL Address\

Examples: Kemp, S. (2021). Digital 2021: Thailand. Retrieved Mar 29, 2021, from (Mar 29, 2021)

Dissertation or Thesis

Format:   Author. (Year of publication). Title of dissertation or thesis. Doctoral dissertation of Master’s thesis, University.

Examples: Kitiyanan, S. (2009). Employee Engagement of Sports Authority of Thailand. Doctoral Dissertation of Master’s Management, Siam University.

Conference Papers

Format:   Author. (Year of publication). Title of article. Title of conference and seminar proceedings. (Pages.). Place of publication: Publisher.

Examples: Changso, A. and Tonthapthimthong, N. (2021). The satisfaction on marketing factors of Thai tourists towards the tourism on Nakha Sub-district, Muaeng District, Udonthani. Proceeding of the 2nd National Conference on Humanities and Social Sciences, January, 18, in Tourism Industry and Hospitality Management, Faculty of Humanities and Social Sciences. (847-855.). Suan Sunandha Rajabhat University, Bangkok, Thailand.

  1. The title must be in Thai Romanization. (transliteration of Thai characters into Roman characters).

For writing Thai Romanization, it is recommended to use a transliteration program developed by NECTEC
and must be translated into English in square brackets […] and parentheses at the end of the titles of those documents that the original language is, for example, specifying (In Thai) as in the following example:

Wachirayanwaroros, Krom Phraya Somdej Phra Mahasamanachao. (1922). The regend of Wat Bowonniwes. Phranakorn: SophonPipatthanakorn. (in Thai)

  1. The Editorial Board reserves the right to reject manuscripts that do not comply with the above-mentioned guidelines and is not obliged to publish all submissions whatsoever.
  2. Submission fees
  • Submission fee amount 1,000 THB
  • Publication fee amount 2,000 THB

Authors should make a payment within 7 days after acceptance date, if authors delayed in making payment, Nida Business Journal reserves the right to proceed an article that follows the process of payment. Submission fee is non-refundable in any cases, included an article that may be rejected by the Editorial Board or readers

  • In case that authors are staff or student in National Institute of Development Administration, the submission and publication fees will be exempted.

*   Please make a payment to Bangkok Bank;

Account Name: NIDA Business Journal

Account Number: 944-019181-6


 Contact the Editorial Board:

NIDA Business School, National Institute of Development Administration.

8th Floor, Boonchana Atthakor Building

148 Seri Thai Road, Klong-Chan, Bangkapi, Bangkok 10240

Tel. 02 727 3844, 02 727 3949, 089 128 5071



Download File : Instructions for authors To be published in the Journal of Business Administration.

NIDA Business Journal (NBJ) is strictly adhered to the publication ethics hereby stated as follows:

Duties of Author:

The author (s) must be responsible for submitting an article that has never been published elsewhere and adhere to the Authour guideline. All names that appear in the article must reflect the actual involvement and participation in the study. No plagiarism in all forms, data fabrication and falsification are allowed. Most importantly, the article content shall cause no harms to the society or immorally affected the ethnicity and culture.

Duties of Editors:

The editorial board has to maintain its neutrality, act in highly academic manner, and reserve the rights of privacy of all parties involved in the publishing process. Editor and the staff may not disclose the author's name, the reviewers, and the results to the outsiders. No fringe benefits will be accepted to enhance the potential of articles to get published. All type of conflict of interests will be closely monitored throughout the process.

Duties of Reviewers:

Reviewers shall accept only the paper for review within their area of expertise. No fringe benefit and conflict of interests will be tolerated. All reviewers will expedite the best of their intellectual capability to accept and reject the article with a high degree of academic transparency. All review must follow the Journal guideline provided and must be completed in a strictly confidential manner.